Have you ever scrolled through LinkedIn and seen a post that seemed to speak directly to you? That's the power of strategy driven content.  Stella Da Silva, International Trainer / Consultant, Freelance Trainer / Consultant #stellaicious, joined me to talk about creating LinkedIn content to generate clients.      Topics included 🔹Focusing on reaching the "right" person rather than everyone 🔹Why it's essential to be genuine, staying true to yourself 🔹Acknowledging every comment on your...

Say goodbye to the old idea of networking and embrace building authentic relationships. Sonal Bahl, Career Strategist and LinkedIn Live Host at SuperCharge, joined me to talk about networking, specifically shifting from a mindset of making connections to meeting other humans.  Topics included: 🔹 Why you shouldn't bother networking, what you should do instead.      🔹 Shifting your mindset from making connections to developing relationships.     🔹 Discovering the power of a curiosity ...

Michelle J Raymond, LinkedIn Coach and Trainer, B2B Growth, joined me to discuss content marketing and engagement strategies for company pages.       Topics included: 🔹The best way to get started is to figure out your "WHY"  🔹How to create a "Greatest Hits" in the Featured section. 🔹Creating a posting schedule for your company page. And why you should. And more.  [LIVE VIRTUAL EVENT] Enhance Your Brand with Short-Form Video StrategiesREGISTER BELOW 🔽 [LIVE VIRTUAL EVENT] Enhance Your...

If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business.  And the platforms are evolving to give their users the format they want: video   In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members use the platforms.  🔹LinkedIn is testing a TikTok-like video feed in its mobile app, with a vertical scrolling format to increase engagement and discovery of...

One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand.  In this solo episode,  I share a system to help you avoid facing that blank screen. I call it the RECAP method.  🔹REcord your thoughts on whatever topic you're working on 🔹Convert  the  audio file into a transcript, which becomes your draft 🔹Adapt the text to whatever type of content you want to...

Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth.     Topics included: 🔹Why systems and processes are essential for every business 🔹How to choose the right CRM for you. Hint: Choose one that you can grow with. 🔹Knowing when it's time to hire someone to help you set things up.  And more.  [LIVE VIRTUAL EVENT] Enhance Your Brand with Short-Form Video StrategiesREGISTER BELOW 🔽 [LIVE VIRTUAL EVENT] Enhance...

Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined me to share tips on how podcasters can use LinkedIn to promote their shows. Topics included:  🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section.      🔹Driving potential listeners to your podcast by sharing 30-60-second audio bites.      🔹Why perfection shouldn't be your goal, turning "mistakes into learning experiences.   (Clips of this interview with Brenda...

ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.  Topics included: 🔹Using Miro digital whiteboard platform for brainstorming and collaboration.    🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more.   🔹Tips to create videos with ease, even if you're a newbie.   And more (Recorded Live) 🔷 Thank you for listening. I hope you found this episode insightful, educational,...

One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation.    Topics included: 🔹What LinkedIn is a marathon actually means 🔹Content, Context, and Consistency: Jeff's strategy for success 🔹Creating a posting strategy: Remember it has to work for you And more.  🔷 Thank you for listening. I hope...

Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content.   Topics included: 🔹Saving your story ideas, how-to, and why it’s essential. 🔹Relating experiences, conversations, etc., to your business. 🔹Using selfies in good, bad, and annoying ways. 🔹Sticking with content that you’re comfortable...

Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of  Google's recent "helpful content update." Topics include 🔹Google's recent "Helpful Content System" and its implications   🔹SEO strategies for website content and LinkedIn articles 🔹Finding the right keywords to attract your ideal clients 🔹How to use keywords in your content effectively 🔷...

Live broadcasts are a great way to build your network, elevate your brand, AND get comfortable on camera. In this solo episode, I take you step-by-step from planning to launching and hosting your own live shows.  Topics include 🔹Why LinkedIn Lives should be part of your content marketing efforts   🔹Things to consider when selecting the right day, time, and length of your show 🔹Potential Live show formats - solo, interview, panel -  and the pros and cons of each 🔹Strategies for choosing...

Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework.  Topics included: 🔹What the And, But, Therefore storytelling technique is, and how to use it. 🔹Our brain's rational and instinctual sides and why tapping into both is essential   🔹Why creating a story arc is important. (Imagine a movie with no drama)  🔹How to keep your audience engaged,...

LinkedIn is a wonderful tool, but it's only a tool. It's up to us to use it to our best advantage.  In this solo episode, I share how to use the "show first" feature to personalize what people see in your Activity section when they view your profile.  🔷 Thank you for listening. I hope you found this episode insightful, educational, and inspiring. If you did, don't forget to hit that Follow to keep learning and growing with us. ********************************************* 🎦 Video is...

Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up.  Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience.  Topics included: 🔹Winning your audience with copy that comes from the heart 🔹Recognizing the value you provide, a new perspective on selling 🔹Creating calls to action that will invite rather than repel your audience 🔹Being authentically you and why it's essential to...

ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.  Topics included: 🔹LinkedIn feature update: People Also Viewed being replaced with Other Similar Profiles.   🔹Carousel engagement stats from the 2024 Algorithm Insights report from Richard van der Blom  🔹Creating a carousel (also known as a Slider or document post) in Canva.   And more (Recorded Live) 🔷 Thank you for listening. I hope you found this...

Gillian Whitney, LinkedIn Live Strategy Coach, joined me to discuss how to repurpose content from our LinkedIn Live shows.    Topics included: 🔹Streaming on several social media platforms, and which to choose 🔹Turning LinkedIn live show audio into podcast episodes 🔹Different ways to create audiograms to promote the podcast 🔹Creating video clips of the live shows and using them for additional content 🔹Podcast hosting and video editing platforms  🔷 Thank you for listening. I hope you...

Susie Ashfield, Communication Coach, joined me for a lively discussion on how to use humor when creating content. And why you should.     Topics included: 🔹How a simple photo of a cold cup of coffee generated engagement 🔹Generating ideas by keeping a photo scrapbook on your phone 🔹 Importance of remembering it’s about your message, not about you 🔹How being too perfect or polished on video can work against you. 🔹 Lessons learned from training to be a clown 🔹And the difference between...

When it comes to LinkedIn, just adhering to the Terms and Conditions isn't enough. It's important to embrace the spirit of LinkedIn which is about building relationships and community.  In this solo episode, I talk about 7 activities to avoid if you want to be a good citizen on the LinkedIn platform. Some you've probably heard of, and others might be new to you; all are things to avoid.  Topics include: 🔹Pitch-slapping people in the DMs 🔹Ignoring comments on your posts 🔹 Hijacking other...

Elaine Williams, Video Expert / Humorous Speaker, Captivate the Crowd and Camera, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to discuss how to lighten up and capture more clients.   Topics included:  🔹Why taking yourself less seriously can make all the difference.   🔹How to get over being uncomfortable on camera. Hint: it's simple,, but not easy.    🔹Vocal and relaxation techniques to practice before you speak.   🔹Tips on how to add...

Taking time to evaluate what's working and what's not is essential to every business owner. In this episode, no-nonsense business strategist Michelle DeNio joined me to share some recommendations and advice.  Topics Included: 🔹How to analyze the effectiveness of your content marketing strategy 🔹What to do if your offer isn’t converting: Hint: it might not need an overhaul. 🔹Being "authentic" on social media, and considering what stories to share  🔹Choosing the right social media platform...

AI is here to stay, which makes understanding how to use it effectively is essential. This was the focus of our discussion when Frank Prednergast, Brand Consultant and Digital Marketer joined me to take a deep dive into the transformative world of AI-driven content creation.  Topics included:  🔹Common mistakes people make when creating content with AI.   🔹Getting results from AI is not about using the latest prompts.   🔹How to teach AI what your company is about and why it’s...

ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.  Topics included: 🔹How to turn video files into videos ready to use on social media using the Canva platform  🔹Creating videos on Canva and the potential benefits of recording video on Canva instead of recording on Zoom 🔹Various platforms being used to record video -   Camtasia, Loom, Zoom, and Canva - and the potential benefits and drawbacks of each....

Consistency is essential to any content marketing strategy. And creating a Content Calendar is a great way to ensure that. Leanne Calderwood,  Leanne Calderwood, LinkedIn, and Personal Branding Services joined me to discuss how to create a content calendar around your content pillars.   Topics included: 🔹Overview of content pillars, and why they are important.   🔹The benefits of creating a content calendar. Hint: it helps ensure consistency.  🔹Creating a LinkedIn content schedule that you...