Episodes
Send us a textRyan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about amping up your content with ChatGPT and more. Topics included:🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms)🔹ChatGPT as a virtual assistant to generate content ideas, summarize content, create outlines, etc. 🔹Why using AI-generated content w...
Published 10/31/24
Send us a textMy friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included:🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to do more than "show up")🔹How to help your host promote the show, and why you should And more 🔷 Thank you for listening. If you found ...
Published 10/24/24
Send us a textRayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included:🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone)🔹Some of the biggest mistakes podcasters make when they launch their podcast.🔹Strategies to grow your business or start a new one by creating a podcast And more 🔷 Thank you for listening. If you found...
Published 10/01/24
Send us a textIsabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included:🔹The best way to get started working with AI (Hint. Think of ChatGPT as an assistant)🔹Steps to take you from ChatGPT newbie to confident AI user, it's easier than you th...
Published 09/26/24
Send us a textMy long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts.Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me. Topics included:🔹What is thought leadership anyway? Sharing your insights is important🔹Content strategies to build your reputation as a thought leader🔹Why consistency is essentia...
Published 08/29/24
Send us a textWondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality. Topics included:🔹Why you should write a book (yes, you do have something to say)🔹How to break writing your book into manageable chunks🔹Why gathering your original content is the best way to begin 🔹How t...
Published 08/13/24
Send us a Text Message.Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video. In this solo episode, I share various tips on short-form video Including🔹Video formats, and which work best on different platforms🔹The four types of videos and the best ways to use them🔹A few essenti...
Published 08/08/24
Send us a Text Message.If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist, Calm, Clear Communications LLC, pulled from my content vault. Topics include🔹Common mistakes event planners make, even if you're...
Published 08/06/24
Send us a Text Message.Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to your content mix is essential. In this episode, I share clips from my guest spot on LinkedIn live coach Gillian Whitney's show. During the show, we discussed 4 types of social media video. 🔹Edutainment videos (educate and engage)🔹...
Published 08/01/24
Send us a Text Message.'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I share how content creation and marketing are essential to building the know, like, and trust factor with prospective clients. Including:🔹How...
Published 07/31/24
Send us a Text Message.Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included🔹The advantages of choosing audio events instead of LinkedIn Lives🔹 Tips to plan and organize panels and guests for audio events🔹Advice for people who want to start hosting audio eventsAnd more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow ...
Published 07/25/24
Send us a Text Message.Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, Artificial Intelligence, LLC, joined me to share some advice on how to feel confident and look great on video. Topics included🔹How we can feel more confident in ourselves🔹What to wear (and not to wear) on video, broadcasts, etc. 🔹Background considerations when you're on a Live broadcastAnd more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow ...
Published 07/17/24
Send us a Text Message.Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity. Topics included 🔹What feng shui actually is and descriptions of the 5 elements🔹How using feng shui principles can increase creativity and productivity🔹Specific ways to easily incorporate feng shui elements into your spaceAnd more 🔷 Thank you f...
Published 07/02/24
Send us a Text Message.Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos. Topics included🔹What are "personal brand" photos, and why we need them🔹Tips for taking your own personal branding photos🔹What to look for if you decide to work with a professional photographerAnd moreFor a...
Published 06/27/24
Send us a Text Message.Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them. Topics included:🔹Describing the 4 key drivers of human behavior🔹Creating content that appeals to each driver🔹Differences and similarities between popular assessmentsAnd more 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and gr...
Published 06/18/24
Send us a Text Message.If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas.Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience of loyal listeners. Topics included🔹Getting started with a podcast (finding your niche, choosing a name, and more)🔹What to avoid. Hint: ...
Published 06/14/24
Send us a Text Message.LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage. In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles. Some of them might surprise you. Topics included🔹Topic and formatting ideas for LinkedIn articles🔹Reasons to start and regularly publish a...
Published 06/13/24
Send us a Text Message.One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode. Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your content marketing efforts. Topics included🔹Blending professionalism and fun when creating content for LinkedIn and other social media platf...
Published 06/05/24
Send us a Text Message.When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera. In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms. The content ideas include:🔹Days-of-the-week themes (and suggestions on how to use them)🔹Themes specific to your business (ideas to help ...
Published 05/30/24
Send us a Text Message.Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy. In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how being a stand up comic helped improve his communication skills. Topics included:🔹The relationship between stand up comedy and business communication🔹Why stand up comedy improves presentation skills AND informal interactions (like ta...
Published 05/23/24
Send us a Text Message.If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started.Recently, I had the opportunity to present on how to enhance your visibility and grow your business using short-form video. I thought part of it would be perfect for the podcast, so I'm sharing a clip with you today. Topics covered:🔹Writing scripts, to stay on track and save time when batching content. 🔹Camera tips for desktop and...
Published 05/23/24
Send us a Text Message.Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights. Topics included🔹The benefit of cheat sheets, guides, etc. It's more than getting email subscribers🔹What to include in your free or low-ticket items, and what not to i...
Published 05/16/24
Send us a Text Message.Lisa McPhee, Career Coach and Business Strategist, Lisa McPhee Coaching Academy, joined me to talk about imposter syndrome - what it is, and why so many successful people get it. Topics included🔹What is imposter syndrome? 🔹Is imposter syndrome common? Hint: you're not alone🔹Strategies to get past imposter syndrome when it hitsAnd more. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and gro...
Published 05/16/24
Send us a Text Message.Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year. Topics included🔹Why he started the Keep Rocking LinkedIn YouTube channel🔹Using common user questions to create videos🔹How to effectively use incentives to grow your channelAnd more. 🔷 Tha...
Published 05/09/24