Episodes
Episode 15: 7 common UX Writing issues In this episode, I take you through some of the most common UX Writing issues and how you can approach them - from writing error messages and designing onboarding to choosing your casing and punctuation. Spoiler alert: consistency always wins! Learning outcomes: Quick fixes for UX Writing Why details matter When to bring a designer into the picture Writing buttons Writing error messages Why you don't need to name everything Designing...
Published 08/07/20
Episode 14: What is technical writing? In today's episode, I discuss all things technical writing with my guest James McKie (iZettle/Paypal). James has been a technical writer both in-house and independently for 20+ years and shares everything you need to know about technical writing and how it's different from other writing disciplines. Learning outcomes: What is technical writing? How much tech is in technical writing? How does the day2day of a technical writer look like? Tips to...
Published 08/04/20
Episode 13: How to get published I published my first poetry collection with an indie publisher last December and it was everything but smooth. After a chaotic couple of months, my book was made available but I wish I'd done a lot of things differently. Learn from my mistakes. Learning outcomes: Publisher red flags How to choose a publisher Finding an agent When and why you should consider self-publishing Connect with the host: BUY MY BOOK:...
Published 07/29/20
Episode 12: Is your copy any good? Measuring content and copy Measuring content and copy impact can be challenging. How do you set KPIs and what should you truly look out for when capturing feedback from users? In this episode, I share my thoughts on all things measuring copy impact. Learning outcomes: Why measure content/copy? How to set KPIs Why making friends with Customer Success Teams is important A/B testing content and copy Ensuring you draw the right conclusions  Connect...
Published 07/15/20
Episode 11: Content for Growth - Generating leads with content For most companies, content efforts serve only one purpose: lead generation. But it can be tough to create content that generates leads. You have to align with other marketing initiatives and teams while still being mindful of putting out good content and not alienating your audience. Is there even such a thing as content for growth? There is! And today's guest, Michael Perna, shares plenty of actionable insights from his career...
Published 06/28/20
Episode 10: UX Writing - What it is and how to get into it UX Writing (User Experience Writing) is getting more popular by the day with many companies hiring their first UX writers. But what actually is UX Writing and how does it differ from copywriting? Is it just about Microcopy? These questions and more are answered in this all-new episode of Content Rookie. Learning outcomes: UX Writing - Definition What does a UX Writer do? UX Writing in a Design Team The Day2Day of a UX...
Published 06/11/20
Episode 9: The dos and don'ts of copywriting There's a lot of copywriting advice on the internet. And some advice is better than others. In this episode, we look at some common copywriting dos and don'ts and discuss when and how specific copywriting tricks make sense - so you can become better at writing and writing copy.  Learning outcomes: What really good copy looks like What you should avoid when writing copy Copywriting vs UX writing Copywriting tips and...
Published 05/20/20
Content Rookie Episode 8: Getting into freelance writing This episode goes beyond our usual programming due to the number of requests for insights on freelance writing and copywriting. Together with guest Kat, we explore what freelance writing looks like in practice, how freelance writing, editing, and copywriting differ, and how to get started. Learning outcomes: What background do I need to become a freelance writer? Freelance writing vs freelance copywriting What to think about...
Published 05/09/20
Episode 7: Kick-ass copywriting Copywriting is (mis)understood as a lot of different things - but what does it really come down to? Clarity. Structure. Persuasion. And some kick-ass writing. If you're wondering what copywriting really is about or interested in getting into it, this episode covers the basics. What you'll learn: What copywriting is How copywriting differs from content writing The basics of copywriting Priming Copywriting vs UX writing ...and more! Connect with...
Published 05/01/20
Episode 6: Getting started with SEO (Search Engine Optimization) SEO and content are barely separable anymore in a time where most people do their research online. No matter if you're trying to sell, entertain or educate your audience, you're going to want to know the basics of SEO to ensure your content is found by the right people. In today's episode, we have our first guest speaker, Erik Huss, a Swedish SEO Specialist and Marketer. Together, we cover the basics of all things SEO to try to...
Published 04/21/20
Published 04/21/20
Episode 5: Become a great storyteller Storytelling is a bit of a buzzword in content marketing and copywriting. But it really shouldn't be. It actually is THAT important. Stories can make or break your brand and a good brand story can pull all your content efforts together. It's always worth it to try to tell better stories. We're looking at how to do that in this episode. Learning outcomes: What is storytelling? What is brand storytelling? What are the benefits of great...
Published 04/19/20
Episode 4: Crafting content along the user journey A look at the user journey or customer journey and how it affects content. What type of content is required for different touchpoints? How does Awareness, Consideration or Purchase intent affect the content format? Find out in this episode of Content Rookie by Nicole Michaelis. Learning outcomes: Understanding of the marketing/sales funnel Understanding of different stages in the user journey Creating your content buckets Tool:...
Published 04/13/20
Episode 3: Creating authentic content Understand how company values affect content output and how to leverage them to create authentic content people truly care about. Authentic content marketing doesn't have to be difficult, but it requires that you stop thinking like a salesman and start thinking like a mentor. Why? Find out in this episode of Content Rookie. Learning outcomes: Understanding what makes content authentic How company/brand values and come together as a foundation for...
Published 04/05/20
Episode 2: Getting to know your audience Learn how to use the Persona framework to get to know your audience. Who are they, what do they consume and how does that impact the content you create?  Knowing your audience (their goals, fears, values, interests) is the foundation for creating relevant content. How would you be able to provide valuable content otherwise? I'll be talking about the Persona framework as a great way to structure your research and to define your audience.  Learning...
Published 03/25/20
Episode 1: What is content marketing? An introduction to what content marketing is and its purpose. A look at current trends, challenges and best-practice (B2C, B2B). Content marketing means a lot of different things to a lot of people. But really, it's about delivering value your audience cares about. Like in any good relationship. Let's dive in and see how this can look like for different companies and what you should really focus on before you start any content initiatives.  Learning...
Published 03/20/20