Episode 25: Your UX Writing Portfolio
All your questions around UX Writing portfolios are answered in this episode with Senior UX Writer Anjana Menon (currently at Spotify). Anjana and Nicole talk about whether you need a UX Writing portfolio, what should be in it, how it should look and how a portfolio review works. Tune in if you're looking to break into UX Writing or get your portfolio up to speed.
UX Writing portfolio yes or no?
How many cases do you need?
Episode 24: UX Writing and Content Design Stakeholders
UX Writing, Content Design, and Content Strategy are all about collaboration. Your day-to-day work will likely involve people from Design, Legal, Tech, Localization, and many more. So how do you best build functional relationships with all these people? Two experienced UX Writers/Content Designers share their thoughts in today's episode. Featuring Mario Ferrer, Lead Content Designer at King.
Who are common UX...
Episode 23: UX Writing, Content Strategy, and Content Design - Then, now, and in the future
(Working title: Labels are for icons, not people: but apparently nobody gets what we’re doing) In this episode with guest Jane Ruffino, we discuss all things UX Writing. How did it start years ago? Where is it now? Why are the titles so confusing and how do they make our job harder?
The longest episode of Content Rookie to date! But it's so worth it.
What is UX Writing...
Episode 22: How to get paid
I wanted to give this episode a fancy title, but really it's just about this: how to get paid as a writer or content marketer. I talk about how I got started freelancing and give full transparency of my rates through the years. What impacted my rate, how did I increase it, and what can help you negotiate your salary if you're working in-house?
Starting from 0, building your portfolio
Rate vs experience/value
Negotiating your rate/salary
Episode 21: How User Research can take your copy to the next level
A conversation with User Research Estelle van Ravestyn that goes into the basics of User Research and how it can benefit your writing (and design!).
What is User Research?
User Research for (UX) Writers
How to do your own User Research
How to work with your bias
Connect with my guest:
Connect with the...
Episode 20: You don't need to be a writer to be a copywriter
A conversation with my friend Jörgen Kjellgren on how our backgrounds affect our writing and our ways of working. We talk about topics such as staying creative and focused on personal projects while also working creatively, how music-making could make you a better writer, and how being very firm with who you are can make it easier to find the right clients.
A different perspective on writing
Episode 19: How cultural context affects your UX writing
With hundreds of markets and different cultures, creating a one-size-fits-all approach to writing is simply not possible - no matter if you're a UX Writer, Copywriter or Content Marketer. Join me and my guest Robin Reidl (Spotify) in today's episode on Culture + Design. How can you test for cultural aspects and immerse your writing processes with the right amount of context? What are low- and high-context and how do they differ? And...
Episode 18: From Copywriter to UX Writer - Which writing discipline suits you?
Many writing disciplines, even more career opportunities. But what does a Content Writer do vs a UX Writer? How does Content Marketing differ from Content Writing or Content Management? Who needs to know SEO, have a thing for data or design? And who does the actual writing? Tune into this episode to get insights into my experience from working across various writing disciplines and find the one that suits your...
Episode 17: How localization can accelerate the quality of your content
Join me and my guest Martina Russo (Movingwordstranslations.com) in a conversation about how localization works in practice, how to manage it, and the tools that can help you achieve the next level of quality. If localization is more than just translations, how do you ensure you have all the tools and knowledge you need to achieve top quality? Martina has been working with localization for many years and has managed a...
Episode 16: Why you need to pay attention to localization
Join me and my guest Hristina Racheva (Google, Skyscanner) in a conversation about the importance of lozalization and why it can make or break your user experience. Most companies hire specialized writers only for their master language (usually, English) and foreign-speaking markets can suffer from bad translations, even damaging a brand's reputation. But localization is more than just translations.
Episode 15: 7 common UX Writing issues
In this episode, I take you through some of the most common UX Writing issues and how you can approach them - from writing error messages and designing onboarding to choosing your casing and punctuation. Spoiler alert: consistency always wins!
Quick fixes for UX Writing
Why details matter
When to bring a designer into the picture
Writing error messages
Why you don't need to name everything
Episode 14: What is technical writing?
In today's episode, I discuss all things technical writing with my guest James McKie (iZettle/Paypal). James has been a technical writer both in-house and independently for 20+ years and shares everything you need to know about technical writing and how it's different from other writing disciplines.
What is technical writing?
How much tech is in technical writing?
How does the day2day of a technical writer look like?
Episode 13: How to get published
I published my first poetry collection with an indie publisher last December and it was everything but smooth. After a chaotic couple of months, my book was made available but I wish I'd done a lot of things differently. Learn from my mistakes.
Publisher red flags
How to choose a publisher
Finding an agent
When and why you should consider self-publishing
Connect with the host:
BUY MY BOOK:...
Episode 12: Is your copy any good? Measuring content and copy
Measuring content and copy impact can be challenging. How do you set KPIs and what should you truly look out for when capturing feedback from users? In this episode, I share my thoughts on all things measuring copy impact.
Why measure content/copy?
How to set KPIs
Why making friends with Customer Success Teams is important
A/B testing content and copy
Ensuring you draw the right conclusions
Episode 11: Content for Growth - Generating leads with content
For most companies, content efforts serve only one purpose: lead generation. But it can be tough to create content that generates leads. You have to align with other marketing initiatives and teams while still being mindful of putting out good content and not alienating your audience. Is there even such a thing as content for growth? There is! And today's guest, Michael Perna, shares plenty of actionable insights from his career...
Episode 10: UX Writing - What it is and how to get into it
UX Writing (User Experience Writing) is getting more popular by the day with many companies hiring their first UX writers. But what actually is UX Writing and how does it differ from copywriting? Is it just about Microcopy? These questions and more are answered in this all-new episode of Content Rookie.
UX Writing - Definition
What does a UX Writer do?
UX Writing in a Design Team
The Day2Day of a UX...
Episode 9: The dos and don'ts of copywriting
There's a lot of copywriting advice on the internet. And some advice is better than others. In this episode, we look at some common copywriting dos and don'ts and discuss when and how specific copywriting tricks make sense - so you can become better at writing and writing copy.
What really good copy looks like
What you should avoid when writing copy
Copywriting vs UX writing
Copywriting tips and...
Content Rookie Episode 8: Getting into freelance writing
This episode goes beyond our usual programming due to the number of requests for insights on freelance writing and copywriting. Together with guest Kat, we explore what freelance writing looks like in practice, how freelance writing, editing, and copywriting differ, and how to get started.
What background do I need to become a freelance writer?
Freelance writing vs freelance copywriting
What to think about...
Episode 7: Kick-ass copywriting
Copywriting is (mis)understood as a lot of different things - but what does it really come down to? Clarity. Structure. Persuasion. And some kick-ass writing. If you're wondering what copywriting really is about or interested in getting into it, this episode covers the basics.
What you'll learn:
What copywriting is
How copywriting differs from content writing
The basics of copywriting
Copywriting vs UX writing
Episode 6: Getting started with SEO (Search Engine Optimization)
SEO and content are barely separable anymore in a time where most people do their research online. No matter if you're trying to sell, entertain or educate your audience, you're going to want to know the basics of SEO to ensure your content is found by the right people. In today's episode, we have our first guest speaker, Erik Huss, a Swedish SEO Specialist and Marketer. Together, we cover the basics of all things SEO to try to...
Episode 5: Become a great storyteller
Storytelling is a bit of a buzzword in content marketing and copywriting. But it really shouldn't be. It actually is THAT important. Stories can make or break your brand and a good brand story can pull all your content efforts together. It's always worth it to try to tell better stories. We're looking at how to do that in this episode.
What is storytelling?
What is brand storytelling?
What are the benefits of great...
Episode 4: Crafting content along the user journey
A look at the user journey or customer journey and how it affects content. What type of content is required for different touchpoints? How does Awareness, Consideration or Purchase intent affect the content format? Find out in this episode of Content Rookie by Nicole Michaelis.
Understanding of the marketing/sales funnel
Understanding of different stages in the user journey
Creating your content buckets