Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades. In this episode, we talk about the profound influence of Mike Mentzer on high-intensity training, the enduring legacy of his philosophy, and the...

How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)?   Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — this conversation is a treasure trove of useful advice, backed by Patty's extensive experience in both fields.   Patty is a Master-Level...

How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, and why you should be very careful about avoiding other things that can make good prospects lose interest. Pete is the author of the books The...

Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid. We go deep into the reasons why you should (or shouldn't) offer discounts, how your tactics can affect the quality of clients you attract, and...

What one thing gives even experienced personal trainers and HIT business owners the biggest headaches and how can you avoid this? Pete Cerqua returns and explains how getting your rates and policies right can set you up for operating a fitness business you'll be happy to keep running and avoid the pain of being walked over like a doormat by terrible clients. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity...

Want to know how High-Intensity Training can take your strength training business to the next level? If you've ever been skeptical of or wanted to know exactly why and exactly how HIT can earn you millions (no exaggeration — we have the receipts!), legendary trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He...

What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio’s trainers to do the same?   Inform Fitness’ Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and experience that has earned him a tremendous amount of respect in the strength training world.  In this episode, we talk about Robert's HIT...

What’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)?   Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity...

Can Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus?   Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate professor at the University of Florida,...

What’s the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out?   John Briggs joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and strength studio owners fall into — even the experienced ones!   In this episode, John talks about why you should care about how your work day...

Is it worth your time and money to think about Imagine Strength if you’re starting a new strength studio on a budget?   Jeff Turner returns for part 2 of our Imagine Strength Q&A and we talk about which machines you should choose if you’re just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future machines, the pros and cons of motorized assistance in HIT, and so much more!   If you’re starting a new fitness business or you’re keen on...

Can HIT Business coach Pete Cerqua really make you a millionaire or is he just scamming you out of your money?   Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.   In this episode, Pete gives it to his skeptics straight and he tells you exactly what he can do for you,...

How can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into?   ⁠⁠Aurum Fit CEO Julian Massler returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now.    We catch up on Aurum’s rapid expansion and go into detail about how to scale without losing focus, managing operations, making smart decisions...

What makes certain popular exercises unsafe and some machines sub-optimal, and are you inadvertently increasing your clients’ risk of long-term injury (even if things seem like they’re fine right now)?   Bill DeSimone returns for part 2 of our deep-dive Q&A on the biomechanics of specific exercises, machines, and modalities.   Bill is an ACE-certified health coach, Senior Fitness Specialist, and owner of Optimal Exercise in Cranbury, New Jersey, and has certifications in Functional...

Anyone can start a strength training business, but what do you need to do to make sure you’re not just barely surviving but successfully thriving?   Joining us on this episode is Chris Beer, The Wizard of Ops, and she specializes in helping fitness business owners create systems and strategies that help their business boom.    We dive into how you can make HIT business – no matter how big or small it is – streamlined, made more efficient, and primed for growth using the EOS framework and...

If you’re a strength studio owner (or you’re looking to start one), why should you think about Imagine Strength versus other HIT machine brands? In this episode, I sit down with Imagine Strength’s Jeff Turner to talk about your questions, and we cover things like design differences and technical innovations, the benefits your clients can get with IS (that you can’t with other brands), which countries Imagine Strength ships to (and how long shipping takes), and a lot more — so much, in fact,...

Do you feel like your strength training business could use a jolt to revitalize itself and break through a plateau in growth?    Legendary Trainer and Master HIT Business builder Pete Cerqua returns to talk about how you can double your revenue and reignite your fitness business success, even if you’ve been in the HIT game for years.   Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The...

Just how powerful are eccentric-focused workouts and what do you need to know to really tap into the benefits for yourself and your clients?    Dr. Michael⁠⁠⁠ MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate professor at the University of Florida, and the co-creator of the NeGator Strength System.   In this...

What PROVEN keys are there to DOUBLING your fitness business revenue are there and why are so many trainers and strength studio owners failing to use these?   Legendary Trainer Pete Cerqua talks about the mistakes that even he made and how he saw his training sessions and earnings double once he learned these lessons the hard way — the very lessons that he wants HIT business owners and strength trainers like you to learn but just all gain without the pain.   In this episode, we talk about...

What’s it like to build a thriving strength studio that makes a  meaningful difference in your older clients’ lives and a powerful impact on your family?    Simply Strong founder Ed Collins joins us to talk about his journey in designing a business geared toward helping the older population get stronger, live better and happier lives, and how you can tap into and serve this market in a way that enriches not only your fitness business but also in the lives of the clients you serve.   In...

How can you optimally tailor your HIT protocol if you or your clients want to do more than just resistance training as part of their active lifestyle?    Bill DeSimone returns for a Q&A and we talk about how you can tweak your HIT protocol for maximum results for different goals, how it can complement (instead of complicate) other physical activities and sports, and some potentially controversial things that Bill has to say!   Bill challenges prevailing exercise myths within HIT and...

If you had the knowledge of a legendary HIT Trainer and the experience of a massively successful businessman, how would you start your own Strength Studio?   Pete Cerqua returns to talk about everything you need to know to start your own Fitness Studio business from scratch and give it all the advantages to make you successful FAST.   In this episode, we talk about choosing from a variety of locations,  how to keep your operating costs low, negotiating good terms, strategies and tactics...

What’s the best way to optimize intensity for your strength training clients and convert more of your free workouts into paying ones? This episode’s guest is Logan Herlihy, a senior exercise physiologist and general manager at Discover Strength, and the author of How 2 Look Good Naked: The Least Amount Of Effort, To Look The Best With Your Clothes Off.   Logan has overseen over 20,000 workout sessions, hosted the Discover Strength podcast, and studied and seen what works best for most...

What are some of the biggest mistakes that are holding you back from really growing your fitness business?   Legendary trainer Pete Cerqua returns to talk about the most important keys that every personal trainer and HIT Business owner MUST get right to get more clients and grow their business faster — or else continue to struggle and be stuck in mediocrity.    If you're seriously looking to grow your strength training business, this episode is a must-listen!   *** 📈 Get 1-on-1...