What’s it like to be an in-demand strength trainer that fitness business owners love having in their strength studios?  Veteran HIT trainer and strength training expert Chuck Bixby joins to talk about his journey, what it’s like to train with high-intensity training legend Roger Schwab, and how he can help your strength studio operate with less pressure and give you more time to build and grow. Chuck holds master's degrees in physical education and clinical exercise physiology, with...

What can you do to become a highly successful, ultra-efficient solo operator of a HIT strength training studio?    You’ve heard of Doug Holland, now see how Dagoberto Vila earns up to $366,000 a year all by himself.   Bert returns to the podcast to talk about how he turned his knowledge and personal training skills into a one-man studio that has loyal clients, and we talk about how you can follow his blueprint so you can do the same.   If you want to start – or grow – a HIT fitness...

What does selling a high-ticket HIT program look like from start to finish and how can you create your own?   Dave Bess returns to the podcast to walk you through his proven high-ticket process and we’ll give you a high-level step-by-step on how you can implement this in a way that makes sense for your HIT fitness business.   As well as being the co-founder of Underground Fitness and later launching PT Legends and Greenlight Personal Training, Dave is a highly successful business builder...

Looking for better tools to help you with your HIT business marketing and want to avoid the headaches of choosing the wrong ones?   Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she joins us once again to talk you through finding the best email marketing software to help you reach and retain more of your clients.   If...

Is SuperSlow the most effective HIT workout protocol and can it help you maximize your genetic potential faster than any other strength training approach?    Dagoberto Vila is a bodybuilding champion, the owner of Fit for Life Strength, a certified MedX Fitness Coach and a certified SuperSlow instructor. He joins the podcast to talk about getting the most out of your workouts and why he’s so passionate about SuperSlow as one of the best ways – if not the best way – to strength train. We...

What’s it like to create your own High-Intensity Training sphere from scratch when there isn’t one that you can join as a HIT entrepreneur in your own country?   Hugo Moniz, founder of EXS, talks about creating an incredible business ecosystem where he not only provides high-quality HIT education for personal trainers, but also works with doctors, hospitals, and other strength training business owners to promote high-intensity training that benefits patients, clients, and fitness business,...

What exactly does it take to turn your HIT business from just another strength studio to a really great fitness business?   Discover Strength CEO Luke Carlson returns to the podcast for a Q&A that dives deep into what mindsets, habits, and little details matter that you need to focus on as a HIT entrepreneur.   If you’re serious about success and hungry for growth, don’t miss this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here  ━━━━━━━━━━━━ 🎬 For the complete show...

What does it take to actually run 120 personal training sessions a week as a solo HIT strength trainer successfully?   Doug Holland is a master strength trainer, a powerlifter, and the owner of Intelligent Exercise, and he has mastered the art of delivering high-quality training sessions each week all by himself.    In this episode, Doug shares how he makes it all work: we dive deep into managing personal training sessions from start to finish, structuring and progressing workouts, and...

Can you really transform your HIT business into a multi-million-dollar one just by changing your mindset and reaching out to people?   Dave Bess returns to share powerful strategies and tactics that can help you generate leads that turn into meaningful client relationships. Dave is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training, and here we talk about the step-by-step methods of networking and building genuine connections.   If...

If you get a severe knee injury, what does that mean for you (or your HIT clients) long-term, and how might that affect your strength training?   Dr James Fisher returns for part 2 of his personal experience of rehabilitating a severe knee injury and how he is using high-intensity training to recover from it.   James is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes in exercise physiology,...

Why should you find ways to keep your strength training clients excited about their workouts?    Spoiler alert: because your clients will love your HIT studio, you’ll make more money, and you’ll keep them for life.   Discover Strength CEO Luke Carlson talks about why and how you can do this, from the mindset you should have down to how to implement it in your HIT Fitness Business.   If you want to never lose your clients, this episode is a must-listen! ━━━━━━━━━━━━ ⚡ Want to GROW...

What is the truth about Arthur Jones’ Colorado Experiment and what does it really mean for the High-Intensity Training world?   Legendary trainer Pete Cerqua returns to the podcast to go on a deep dive into what really went on in The Colorado Experiment with Casey Viator, what happened when Mike Mentzer tried it, and what HIT trainers and business owners should take away from this still-infamous experiment by Arthur Jones.   If you’ve heard about the Colorado Experiment, it’s probably not...

Do you ever feel like you’re in a rat race as a HIT entrepreneur and want a way to earn more while being less overloaded?  Dave Bess is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training.    In this episode, we talk about why you should have a high-ticket offer, how to build it out into your existing business model, and how doing all of this can be the life-changing experience you’ve been looking for as a fitness business owner. If you...

What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers? Discover Strength CEO Luke Carlson returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio.    If you want to hire great trainers and hit the ground running, this episode is a must-listen! *** ⚡ Want to Supercharge Your HIT Business And Grow Faster? Look at this *** 🎬 For the...

Is tracking your client’s biomarkers the future of science-based strength training and the door to a new universe of health optimization, or is this just another passing trend? Matt Mombourquette is the owner of OneUp Fitness, a HITuni-certified Personal Trainer, and a Kinesiologist with a degree from Dalhousie University.    He joins me in this episode to talk about how he is exploring the future of HIT training through fine-tuning muscular health by tracking very specific biomarkers,...

Why is client retention the single most powerful thing you can focus on if you want to make your strength studio profitable, fast?    In this previously HIT Business members-only episode, Discover Strength CEO Luke Carlson talks about the fundamentals that you need to know, and we go into why client retention is crucial to building a profitable business, how to create an experience that helps keep clients coming back, and the key things you need to put in place (and the mistakes you need to...

How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership?   Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR law and catering specifically to fitness businesses and strength studio owners.   We dive deep into how you can help your trainers succeed and...

How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions?   Discover Strength CEO Luke Carlson returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex Hormozi’s business ideas, fitness trends your clients bring in that might give you headaches and how to deal with them, and more.   If...

Looking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients?   Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she returns to help you find the right CMS that will help your business scale and provide the best possible client experience. ...

What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you?    Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry.    In this episode, Katie shares great insights on how you should hire and staff for success in your fitness business, focusing on the advantages of having the right team...

What would it take for you to build a world-class HIT studio brand from the ground up?   Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT business entrepreneur and strength trainer can take away from his journey.   If you’ve ever wanted to know what it’s like to find your north...

How would you like to build a thriving HIT fitness business even if you have zero experience in the fitness industry?  James Brown is the owner of Safe Strength in Chepstow, Wales, UK. He brings a unique perspective to the fitness industry as he shares his journey from product management to becoming a strength trainer who is now trying to solve the problem of being overwhelmed with clients!   In this episode, we talk about what inspired him to get into the strength training business, his...

What’s the best way to give your personal training clients exercise instruction that makes them enjoy their workout sessions with you instead of dreading these and eventually driving them to quit?   Al Coleman returns to the podcast to talk about the power of his Metronome Method and how you can tap into the science of attention to give your clients workout sessions that essentially run themselves automatically!    Al is the founder of Automated Muscle and is an experienced strength...

Can you really double your HIT studio's revenue or your earnings as a personal trainer using Pete Cerqua's Million-Dollar framework?  Here's Pete's challenge to you: I dare you to try it strictly and then tell me it doesn't work. Legendary Trainer Pete Cerqua is the best-selling author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men, but most importantly, he is an incredibly successful strength trainer...