In today's episode, Lucas speaks with David Tarrant, the Founder and Head of Growth at Two Lip Media. They discuss innovative ways of tapping into the potential of advertising. Learn David's step-by-step framework for selling $4,000 to $15,000 courses in competitive niches like construction and real estate. Discover how David leveraged this system to generate over $3 million in leads from a tiny $26,000 ad spend. He breaks down his process for crafting high-converting messages, choosing images that stop people in their tracks, and targeting the right buyers without relying on pixel data. If you want to 10X your course sales and finally achieve breakthrough results, don't miss this tactical interview! Key topics covered: ·     How David generated $3.2 million worth of leads from a $26K ad spend? ·     The power of catchy taglines and hooks. ·     What are the strategies for ads? ·     How to overcome objections and conclude sales? ·     The importance of tracking ad performance for profitable leads. 🌐 For more information about Courses and Funnels, head to: https://coursesandfunnels.com/ 🎧 Listen to the Courses and Funnels Podcast: 🍏 Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006 🎶 Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6U 🎵 Amazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast 📱 Social Media: 📘 Facebook: https://www.facebook.com/courses.and.funnels 📸 Instagram: https://www.instagram.com/coursesandfunnels/ 🎯 TikTok: https://www.tiktok.com/@coursesandfunnels 🔗 LinkedIn: https://www.linkedin.com/company/coursesnfunnels/   Follow David Tarrant: 🌐 Website: https://twolipmedia.com/ 🔗  LinkedIn: https://www.linkedin.com/in/david-tarrant-224a74152/?originalSubdomain=au 📷 Instagram: https://www.instagram.com/twolipmedia/ 📘 Facebook: https://www.facebook.com/twolipmedia/