In this insightful episode, Lucas speaks with Alex Hillman. Alex, from Indy Hall and Stacking the Bricks, shares his extensive experience in launching products and building successful communities. Alex discusses the importance of understanding your target audience through methods like Sales Safari, the significance of addressing pain points, and the value of strategic customer research. He also provides detailed examples of effective headlines and marketing strategies, emphasizing the...

"The Affiliate Guy" Matt McWilliams reveals his secrets to building wildly successful affiliate programs that have generated over $325 million in revenue. In this episode, Lucas sits down with Matt McWilliams, known as "The Affiliate Guy." Matt pulls back the curtain and shares his incredible journey - from being a struggling golf instructor to building multiple million-dollar affiliate empires. With over 20 years of experience running affiliate programs for Tony Robbins, Kevin Harrington,...

In this inspiring episode, Lucas Spinella speaks with Uyi Abraham, who shares his journey from moving to America with just $100 and a suitcase to founding vonza.com, an all-in-one platform for online courses, communities, funnels, and more. Growing up in Nigeria and initially dreaming of becoming a medical doctor, Uyi's path took a turn towards entrepreneurship and the online education space after realizing the potential and future of business online. He emphasizes the importance of building...

In this value-packed episode, Lucas interviews John Ainsworth from Data Driven Marketing. John is an expert in evergreen funnels, selling online courses, and building membership sites. He shares countless gems on profitably selling digital products at scale. Some key insights include: · The ideal lead magnet types and examples that convert cold audiences into email subscribers ·  How to structure high-converting email sequences that provide immense value while making sales ·  Frameworks for...

In this episode, I have an in-depth discussion with Nate Woodbury, the founder of Be the Hero Studios, about leveraging YouTube to generate high-quality leads and scale online businesses. Nate shares his extensive experience and strategies for creating successful YouTube channels, from optimizing video content and thumbnails to building a powerful subscriber base and converting viewers into customers.   Key topics covered include: ·  The advantages of YouTube over other platforms like...

Olly Richards is a teacher, author, speaker, and language learner. He discovered the power of learning through story after a terrifying near-death experience on top of a mountain. Since then, he has published 30+ language books, worked with major universities, and been featured in documentaries on the BBC. In today's episode, I speak with Olly Richards, the founder of storylearning.com. Olly opens up about the visionary and integrator model, his diverse product suite across different price...

‘Female Entrepreneur of The Year 2023’, award winner Sarah Cordiner, is the Founder of the all-in-one CRM and course creation platform TekMatix, taking on Silicon Valley giants with the most feature-rich CRM & business platform on the market. Sarah is a Postgraduate Qualified Course Creation Specialist and Ed-Tech Consultant with over 280,000 student enrolments in her online education programs, from 181 countries. Sarah was listed by the Huffington Post as "The Top 50 Must-Follow Female...

In this episode, I am joined by my guest, Peter Kell, who is a marketing maverick and one of the world's top advertisers. He has achieved the remarkable feat of going from $0 to $40 million in revenue not once, but twice, through his mastery of video sales letters or VSLs. In October 2022, Peter created the world's #1 VSL campaign, cementing his reputation as a pioneer in the field of online advertising.  But Peter isn't resting on his laurels. He's now the founder of VSL.ai, a groundbreaking...

In this episode, I am joined by my guest, Hollie Lowes, your go-to advertising expert specializing in Facebook, Instagram, and Google for course creators and coaches. With a wealth of experience as a seasoned course creator, Hollie offers more than just ad management; she provides a unique perspective on successful course and coaching business development. So, turn up the volume and let's get started. After this episode, your approach to course launches and ad funnels may just be transformed....

Mike Gowans is an entrepreneur and expert in building and scaling digital businesses and membership communities online. Through his MakeOnce platform and community, Mike provides creators and entrepreneurs the necessary systems, strategies, and support to unlock their potential.  In today's episode, you'll hear Mike share his incredible journey from selling cars to creating a viral sensation that launched his digital product empire. With the world shifting to digital spaces—especially in...

Nick DeFlorio's journey into the dynamic world of real estate and trading began in the hustle of a real estate office, where his intrigue was piqued by a colleague's lucrative side business as a day trader. Impressed by the substantial weekly earnings from the stock market, young Nick saw an opportunity to expand his professional horizons and eagerly dove into the complex world of trading. Today I am joined by my guest Nick Deflorio, the Founder and Global Head Coach at Onyx Trading...

Today I'm chatting with Jacques Hopkins, the creator of Piano in 21 Days, a wildly successful online piano course that has generated over $4 million in sales. Jacques shares his journey from creating his first version of the course 10 years ago to optimizing it over time into a high-converting evergreen funnel. Some key highlights: ·     How he generated 150K months early in the pandemic by ranking #1 on Google for high-intent searches ·     The step-by-step way he structures his automated...

In this episode of The Podcast, I sit down with Zach Spuckler, founder of Heart, Soul & Hustle, where he helps coaches and course creators get their online businesses running smoothly. We dive deep into Zach's foolproof system for profitably scaling course sales through Facebook ads. We also discuss: ·     Zach's "secret sauce" $1 Facebook lead strategy ·     Crafting simple, high-converting creative ·     Leveraging order bumps and upsells ·     Case studies from 6-figure course...

Doug Cunnington's journey is a tale of unexpected discovery and entrepreneurial spirit. As he navigated the corporate world, Doug built a foundation in project management, honing his skills to the point of acquiring a PMP certification and establishing himself in middle management. In today's episode, we have a very special guest, Doug Cunnington, who is the founder of Niche Site Project. Doug will take us through the twists and turns of his journey from the corporate grind to creating his...

In this in-depth conversation, Lucas is joined by Brice Gump from Major Impact Media, who shares his insights on scaling high-ticket sales, particularly for online courses. The discussion covers his journey from working on local websites to selling online courses, emphasizing the importance of finding new copy angles for these courses to elevate sales. He details the importance of setting up funnels that cater to ad clickers new to a business, using a strong sales message through visual sales...

In this episode, Lucas explores the world of competitive research and the art of crafting compelling offers. The featured guest, Luke Charlton, shares insights from his $16 Million journey in ad expenditure and discusses his strategic approach to market awareness. Luke Charlton shares his personal transformation from struggle to success, including his work with high-profile clients and his latest venture. This episode offers valuable insights for coaches and course creators aiming to create...

In this episode, Lucas is joined by Amira Irfan to discuss the often-overlooked yet crucial aspect of legal protection for course creators. Amira brings her expertise to the table, emphasizing why clear terms and conditions are paramount for safeguarding your hard work and intellectual property.  Amira also discusses how she built her own successful business selling legal templates and services to entrepreneurs. This episode covers critical legal aspects that every course creator needs to...

Lucas talks with Dylan Jahraus, founder of a highly successful Etsy coaching program. Dylan shares how she went from owning her own successful Etsy store to building an 8-figure online course business in the first 12 months. Dylan reveals her origin story of creating daily YouTube videos to establish herself as an authority, before funneling viewers to sales calls and closing over 80% of prospects. She discusses her nonlinear journey, from struggling to make any sales at the start to now...

In today's episode, I am joined by our guest Gina Onativia, a seasoned expert in the online course industry, known for her work with big names like Tony Robbins. Learn how to validate and launch profitable online courses from expert Gina Onativia. She shares specific strategies for niche validation, crafting a compelling course promise, using free challenges to acquire students, leveraging affiliates to drive sales, and overcoming launch mishaps. Get tactical advice on ideal funnel...

In today's show, I am joined by our guest Cheryl Tan, who brings a wealth of experience from her days as a TV news anchor and reporter, and who will share her journey transitioning those skills to help entrepreneurs master video content. Cheryl recently faced the challenge of losing her voice before speaking engagements and noticed the power of voice to either engage or, indeed, induce sleep. She'll be emphasizing the critical role of audio quality and vocal engagement to keep your audience...

Join Lucas as he is joined by our guest Serena Shoup as they dive into how she built a thriving online course business teaching people how to start their own bookkeeping firms. They discuss how she started with a simple $27 PDF and has grown it into multiple courses and over $500k in sales.   Key topics covered: ·     The importance of market research to identify what people really want and will buy ·     How she built her first product based on frequent questions in Facebook...

In today's episode, Lucas speaks with David Tarrant, the Founder and Head of Growth at Two Lip Media. They discuss innovative ways of tapping into the potential of advertising. Learn David's step-by-step framework for selling $4,000 to $15,000 courses in competitive niches like construction and real estate. Discover how David leveraged this system to generate over $3 million in leads from a tiny $26,000 ad spend. He breaks down his process for crafting high-converting messages, choosing...

In this episode, Lucas interviews online course creator and consultant Andrew Lane about launching successful online courses and digital products. Andrew shares his 13+ years of experience helping entrepreneurs create courses, from his early days in 2013 building software to embed live video streams on Facebook, to recently leveraging partnerships and affiliates to rapidly grow new course launches. Key topics discussed: ·  Andrew's journey from building websites in college to developing...

Join Lucas Spinella as he interviews Julia Saxena, Head of Marketing at Forte Labs, about creating and selling online courses. In this info-packed episode, Julia shares how Forte Labs has generated over $1 million in course sales through organic marketing alone, without any paid ads. If you want to learn proven strategies to create a successful online course business, you won’t want to miss this interview! Key Topics: • Building online courses and selling them through organic marketing • How...