"If you understand how it benefits a customer and you get to know your customers, then you can promote or upsell products that are a good fit for them because you know them." Key Moments 02:21 Employee motivation for cross selling. 04:36 Importance of understanding, rehearsing, and training for product sales. 07:12 Promote products by understanding and educating customers. 12:19 Cockrell Academy is shifting to individual courses. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Upselling Your Products It takes a clear understanding of your customer to encourage and motivate employees to upsell products and services through service.  Providing thorough education on the products and services offered will empower your team. Once they understand what they are selling, they will be able to confidently engage with customers and understand the value of each offering. When employees understand the benefits of a product or service, they can effectively communicate how it can serve the customer's needs. Offer solutions, Nnot just sales. Encouraging a mindset of offering solutions rather than just making a sale can significantly impact how employees approach upselling. By focusing on how a product or service can benefit the customer, employees are more likely to authentically promote offerings that are genuinely valuable to the customer. Embrace personalization of your product or srevice. The power of personal touch cannot be overstated. Whether in a traditional business or in a digital environment, personalized interactions resonate with customers. Personalized outreach and product recommendations can effectively capture a customer's attention and convey genuine care, enhancing the upselling process. It wouldn't be right to talk about knowing what your customer wants without sharing an exciting update that we are revamping the Cockrell Academy. All our courses available for individual purchase. Whether you're interested in mastering time management, honing leadership skills, or elevating customer service, you'll soon have the opportunity to access our wide range of courses on-demand. Make sure to listen to this episode in full to hear more on upselling your products. And if you want to plan a vacation, make sure you reach out to Magical Vacation Planners. They get to know their customers so much that they know exactly what experiences you'd love. You can reach them at 407-442-2694.