Episodes
"The most important customer interaction is the one with the person you are in front of."
Key Moments
01:20 Cultivating a Positive Culture in Leadership and Management
02:56 Customer Centric Business Approach
05:08 Personalizing Interactions and Customer Service
09:09 Maintaining Personal Service in Large Organizations
Resources
Register for Episode 500
The Cockerell Academy
About Lee Cockerell
Mainstreet Leader
Treat People As Individuals
The heart of customer service and...
Published 04/30/24
"They are perfect place to remind everyone every day about your expectations and pump up the team to win big when delivering to your customers and team members."
Key Moments
00:00 Pre-shift meetings are a key leadership strategy.
04:23 Regular training improves performance and morale.
06:35 Purpose of pre-shit meetings are communication, appreciation, inspiration.
10:14 Effective pre-shift meeting strategies.
12:46 Celebrate 500th episode with giveaways, on May 6th.
Resources
Join...
Published 04/23/24
“People don't know what you’re thinking. You have to have the courage to go tell them." Key Moments 03:46 Typecasting in the Workplace
06:02 Taking Opportunities for Career Advancement
08:33 Proactive Pursuit of Career Goals
10:54 Preparing for a Career Discussion with Your Boss
13:48 Supervisors Should Focus on Your Career Goals.
Resources
Join us for the live recording of episode 500. You can register here - leecockerell.com/500
The Cockerell Academy
About Lee Cockerell
Mainstreet...
Published 04/16/24
"Include others that have been there and are doing the work. They know what works. If you ask their opinion and listen with an open mind, you don't need to know much yourself. And you can still make a good decision."
Key Moments
03:02 Customer and Employee Wisdom
06:12 Inclusive Decision-Making in Business
08:01 Human Ego Impacts Learning Opportunities
09:33 Reflecting and anticipating lead to better leadership.
12:20 Growth and Maturity in Management
14:03 Leading By Example Based...
Published 04/09/24
“We sometimes, worry about telling people hard things or things that'll disappoint them. But in the end, if you do it, and you do it the right way, and tell them the truth with good reason, then there shouldn't be an issue."
Key Moments
00:00 Navigating Tough Conversations
04:24 Corporate Restructuring
07:46 Patience While Hiring Pays Off
10:21 Decision Making in Hiring
Resources
Carol Quinn
Best Culture Solutions
The Cockerell Academy
About Lee Cockerell
Mainstreet Leader
How to...
Published 04/02/24
“Your children have to know what you believe in, what you stand for, what the family is, what ethics are, and honesty, and what the expectations are in a family. It's the same in the workplace."
Key Moments
02:37 Workplace Ethics at Disney
04:18Leadership and Transparency
08:02 Importance of Communication and Respect in Teams and Families
11:57 Workplace Discrimination
Resources
The Cockerell Academy
About Lee Cockerell
Mainstreet Leader
Leaders Need to Take a Stand
There can be a...
Published 03/26/24
“You can brag that you have a 99.5 safety rating on your rides, but what if you're the family member of the point 5% that something bad happens to? That's just not acceptable and therefore, there is no wiggle room.”
Key Moments
01:37 Customer Service Challenges and Safety
03:44 Disney Parks Experiences with Safety
08:42 Handling Safety Concerns and Maintaining Guest Experience
11:14 Importance of Leaders Discussing Safety
Resources
The Cockerell Academy
About Lee Cockerell
...
Published 03/19/24
"It's about what can you do, not what you know. A lot of people know a lot, but they can't get anything done."
Key Moments
02:37 Show what you can offer, expertise matters.
06:33 Education and skills matter for job opportunities.
09:11 Early experience crucial, expertise brings further success.
11:44 Overcoming doubts, gaining confidence, finding success.
14:09 Expressing gratitude and encouraging others to create magic.
Resources
The Cockerell Academy
About Lee Cockerell
Mainstreet...
Published 03/12/24
"This will take someone from feeling like they know nothing all the way through becoming quite successful. And it is done in such a way that the story itself kept the reader's hearts involved and the teaching was strong."
Key Moments
00:00 Book set in New Orleans teaches sales principles
03:27 Collaboration and Mentorship
09:14 "Fusion Point" combines logic and emotion intentionally
11:21 Using Collaborative Storytelling in Businesss
13:52 Reframing "No" into Valuable Sales Strategy...
Published 03/05/24
"If you've hired the right people and they're committed and loyal and they are trained and they know how to do their job, you can get them ready for you to be gone for a little while."
Key Moments
03:16 The art of delegation as a leader.
05:51 Effectively managing a leave of absence.
08:42 Returning from a leave of absence
09:33 Organization culture’s influence on mental health in the workplace
Resources
The Cockerell Academy
About Lee Cockerell
Mainstreet Leader
Making a Leave of...
Published 02/27/24
"Create products based on the problems you are good at solving and you like solving."
Key Moments
01:27 Career transition strategies for coaches.
03:13 Strategy sessions for high-value companies; focus on product messaging to boost sales.
08:51 Offer specific coaching services for targeted results.
10:04 Creating high-dollar workshops to increase sales.
13:09 Experienced mentors provide value through their wisdom and belief in achieving goals.
Resources
The Cockerell Academy
About...
Published 02/20/24
“Maybe it's time to pivot your career and start pouring into other people all the wisdom that you've gotten to save them a heck of a lot of trouble that they could get into." - Donald Miller
Key Moments
[00:04:45] – The impact of coaching
[00:06:44] - The inspiration behind Donald Miller’s new book, "Coach Builder."
[00:08:54] – Transitioning to coaching and making money as a coach
[00:11:42] - The value of coaching and consulting.
[00:14:39] – How to access Donald Miller's new book and...
Published 02/13/24
"Make sure you reach and research a subject to understand it. Become an expert, and you'll probably come off as an expert."
Key Moments
02:10 Research and collect input from others.
04:54 Organize knowledge and gain confidence to share your ideas.
08:31 Speak up to share your ideas and opinions.
10:09 Companies need experts for informed decision-making.
Make sure you reach out to Magical Vacation Planners. Let them plan your next vacation. You can reach them at 407-442-2694.
...
Published 02/06/24
"If you understand how it benefits a customer and you get to know your customers, then you can promote or upsell products that are a good fit for them because you know them."
Key Moments
02:21 Employee motivation for cross selling.
04:36 Importance of understanding, rehearsing, and training for product sales.
07:12 Promote products by understanding and educating customers.
12:19 Cockrell Academy is shifting to individual courses.
Resources
The Cockerell Academy
About Lee Cockerell
...
Published 01/30/24
“Most people want to do a good job, but they just fall back into their habits.”
Key Moments
01:07 Managers need to reinforce good habits in employees.
05:17 Leadership requires empathy and patience.
08:02 Frontline staff are key to customer experience.
10:31 Consider time and effort before making changes.
Resources
The Cockerell Academy
About Lee Cockerell
Mainstreet Leader
Follow Through With Training
Every manager has had to train new employees at some point in their leadership...
Published 01/23/24
"Poor and good are the same because they're not great. And I think if you want to be world class, you have to have that attitude that poor and good are the same."
Key Moments
00:08 - What Does it Mean to be World Class?
04:51 - Examples of World Class Businesses
06:30 - Importance of Consistency, Excellence, and Commitment
11:59 - Maintaining a World Class Business
14:40 - Cockerel Academy and World Class Workshops
Resources
The Cockerell Academy
About Lee Cockerell
Mainstreet...
Published 01/16/24
“It’s natural to complain about what we didn't get in life instead of remembering what we have."
Key Moments
00:57 Reminding employees of support and solutions provided.
03:29 Showing appreciation through listening and communication.
07:26 Respectfully communicate, record feedback, and communicate back for trust and improvement.
09:40 Opinions matter. Communication is essential for positive morale.
12:56 Cockerell Academy and newsletter
Resources
The Cockerell Academy
About Lee...
Published 01/09/24
"Success came from the way they started, the way they were persistent, the way that when they had a problem, they worked through it.”
Episode Highlights
00:57 Business success comes from founders' persistence and passion.
04:24 Excellent service and quality product helps business growth.
08:45 The impact of Disney, Hilton, and Marriott success in existing vs. new industries.
14:20 Successful business strategy to Identify problems, find solutions, seek improvement.
Resources
The...
Published 01/02/24
“There's not a personal I wouldn't say they appreciate it when they get some positive feedback and encouragement and, Even the people who got a bad attitude, that's how you turn a bad attitude around is over time.”
Episode Highlights
00:43 Importance of appreciation, recognition, and encouragement.
05:14 Offering genuine praise and acknowledgment is important and free, and it benefits everyone.
08:42 Satisfaction comes from making a positive impact.
12:23 Maintaining positive attitude...
Published 12/26/23
"Our job as a leader or a parent is to keep our people emotionally, psychologically, and physically safe."
Episode Highlights
001:07 Importance of leaders building trust and openness
04:45 Open communication crucial for understanding in relationships.
09:00 Confirming, addressing, and neutralizing disrespectful behavior in the workplace.
12:36 Becoming aware of personal responsibility, taking action.
13:24 Understanding self-improvement, take action, communicate, and address issues in...
Published 12/19/23
"Quit having meetings and have conversations."
Episode Highlights
00:00 Teamwork in escape room teaches effective problem-solving.
05:58 Asking for opinions builds team trust.
09:31 Setting deadlines cultivates success in all areas.
12:19 Cockrell Academy for team problem-solving courses.
Resources
The Cockerell Academy
About Lee Cockerell
Mainstreet Leader
Leaders can bring their team together to solve problems by asking questions and creating a culture of inclusion and respect....
Published 12/12/23
“Keep some of the trust within the organization by respecting your team enough to tell them before the whole world knows about something.”
Episode Highlights
02:50 Timely communication builds trust.
05:15 Keeping secrets can be detrimental to organizational culture
08:43 structured systems help decide what facts to include and what to omit.
12:12 “Frontline Rules” is coming to Cockerell Academy about operating on the front line.
13:06 Importance of preparation and first impressions.
...
Published 12/05/23
“When you lead, be tough, not hard." Lee Cockerell
Episode Highlights
01:04 Gain a reputation of high standards.
05:32 Rules and values must be enforced to be effective.
07:36 Appearance impacts perception of leadership and quality.
10:33 High standards requires consistent education, training, and discipline.
13:16 Train managers to make tough decisions.
Resources
The Cockerell Academy
About Lee Cockerell
Mainstreet Leader
You Can Be Nice and Tough
A listener recently reached out...
Published 11/28/23
“People don't like a lot of the jobs they have to do, but they look back on them and think, ‘wow! Look how much I learned back then’.”
Episode Highlights
01:30 Competition is increasing; experience and skills are important.
03:16 Exposure to new cities and ways of doing things elevates one's level.
07:30 Exposure, experience, and knowledge lead to growth.
11:57 Time management; schedule the things that are important to you.
13:36 Promoting someone lacking experience but has potential.
...
Published 11/21/23