"You gain a lot more business by improving the experience, the quality of your teams, and the training." When I was with Disney, people often assumed our competition was Universal, SeaWorld, or even destinations like Las Vegas. The reality is that our real competitors were the things within our control. Read my blog to learn about the things we prioritized instead of worrying about other organizations.  NOTABLE MOMENTS 01:01 9th Creating Magic Mastermind 02:12 Know who your real competition is. 04:31 Focus on improving your business, experience, and quality 08:48 Excellence requires attention to detail 11:55 Navigating team, corporate, owners, and finance constraints. 13:26 Offering an exceptional experience build brand reputation and retention 16:42 Visit Cockerellstore.com for Creating Magic Mastermind details and join the waitlist Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.