Stage 1 : understanding the end-user market
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Description
Stage One involves understanding the end-user market: We focus on: a) people-centered design thinking, b)refrain from generating ideas, and c) creating a criteria check-list to evaluate the goodness of your ideas.
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Stage Two involves brainstorming initial ideas.
We focus on:
(a) encouraging wild ideas,
(b) building on others's ideas, and
(c) having the discipline to not evaluate any ideas at this stage
Published 04/11/10
This podcast series is designed to facilitate your creativity in new product development. We cover each stage of the creative process, including understanding end-users, brainstorming and evaluating ideas to generate new and better ideas, feasibility testing and prototyping, and preparing your...
Published 02/01/10
This podcast series is designed to facilitate your creativity in new product development. We cover each stage of the creative process, including understanding end-users, brainstorming and evaluating ideas to generate new and better ideas, feasibility testing and prototyping, and preparing your...
Published 01/31/10
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