Stage Two involves brainstorming initial ideas. We focus on: (a) encouraging wild ideas, (b) building on others's ideas, and (c) having the discipline to not evaluate any ideas at this stage

Stage One involves understanding the end-user market: We focus on: a) people-centered design thinking, b)refrain from generating ideas, and c) creating a criteria check-list to evaluate the goodness of your ideas.

This podcast series is designed to facilitate your creativity in new product development. We cover each stage of the creative process, including understanding end-users, brainstorming and evaluating ideas to generate new and better ideas, feasibility testing and prototyping, and preparing your...