Introduction Podcast Creativity and Psychology of New Product Development
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Description
This podcast series is designed to facilitate your creativity in new product development. We cover each stage of the creative process, including understanding end-users, brainstorming and evaluating ideas to generate new and better ideas, feasibility testing and prototyping, and preparing your idea pitch. Focusing on 3 factors critical to each stage, this series will help you develop your creativity and explore how to effectively lead creativity in others.
More Episodes
Stage Two involves brainstorming initial ideas.
We focus on:
(a) encouraging wild ideas,
(b) building on others's ideas, and
(c) having the discipline to not evaluate any ideas at this stage
Published 04/11/10
Stage One involves understanding the end-user market: We focus on: a) people-centered design thinking, b)refrain from generating ideas, and c) creating a criteria check-list to evaluate the goodness of your ideas.
Published 02/02/10
This podcast series is designed to facilitate your creativity in new product development. We cover each stage of the creative process, including understanding end-users, brainstorming and evaluating ideas to generate new and better ideas, feasibility testing and prototyping, and preparing your...
Published 01/31/10
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