"If you could only read 5 sales books.. what would they be?" I asked that question to my OLD MAN FRIEND and this book was one of his 5. After reading it... I think I know why. A perfect mix of strategic and tactical, philosophy and practice, and art and science... this book stands in a category of its own. Most importantly, it teaches us how to TIE A DOLLAR AMOUNT to the PROBLEM the prospect is experiencing. Those in possession of this skill will increase their results (commission) exponentially. Those without the discipline to listen up will DIE AN ORPHAN. Choose wisely.