In the martial arts there are rumors of secret techniques. DEATH TOUCHES. Techniques by which those in possession of can DOMINATE their environment and ascend to godhood. In sales... There is "The Gap." A mythical ideal. Oft searched for, rarely ever found. Bad and good sales managers alike preach "find the gap" and "build value" to their salespeople. But NOBODY ACTUALLY KNOWS WTF that shit means. Until now. Gap Selling. The Dark Arts. Behold. Immortality.