Steven Czeiger is the Managing Director of Sunlite Mitre 10 - a chain of hardware stores that is dedicated to providing exceptional customer experiences. In this episode Steven will share his tips for hiring great people who have a service mindset, and how to make sure you give customers a great experience in a retail environment.   Resources mentioned: Elephant Journal (website)   Key takeaways (starts at 22:31): Have an obsession with hiring the right people. Highlight staff who go above and beyond. Use customer feedback as part of your daily business. Invest in ‘Wow’ experiences even if you can’t see an immediate ROI.