Michael Barnard is is the General Manager of Customology - a company which helps businesses create loyal customers. He’s an expert at driving customer loyalty and in this episode shares his tips for creating a loyalty program that will actually keep your customers coming back.   Resources mentioned: Start With Why (Book), by Simon Sinek Eat That Frog! (Book), by Brian Tracy The Personal MBA (Book), by Josh Kaufman Crack the Customer Code (Podcast) The Intuitive Customer (Podcast) Freakonomics (Podcast) The Elements of Value (Research), by Bain & Company   Key takeaways (starts at 35:36): Design your loyalty program for the people you’re trying to reach. Look for ways to add more elements of value. Do something meaningful with the data you’re collecting.