Michael Momsen is the Founder and CEO of RateIt. RateIt is on a mission to end survey hell, and is the most delightful way to collect feedback from your customers. Michael is also the co-host of Customer Experience Leaders. In this very special episode, Michael explains how to capture more useful feedback from your customers and how to use that to create amazing experiences. Michael also shares his top lessons from over 30 episodes of Customer Experience Leaders. And … we go behind the scenes of how we make this podcast.   Resources mentioned: Principles (book), by Ray Dalio. How To Win Friends And Influence People (book), by Dale Carnegie. The Lean Startup (book), by Eric Ries. RateIt (website) Michael Momsen (LinkedIn) Adam Jaffrey (LinkedIn)   Key takeaways (starts at 47:29): Remember to build experiences for all consumers. Take action on any feedback. Close the loop by telling customers what you did about feedback. All businesses are about people. Don't be afraid to be truly purpose driven.