The PM’s internship scheme wants to provide 10 million internships to freshly minted students over the course of the next five years. Students from premier institutes like IITs and IIMs or students with professional degrees like CA, CMA or masters are not allowed to apply. The idea is to address India’s problem of youth unemployment by making students from lower socio-economic backgrounds employable and giving them real world exposure.  It sounds great. If it is implemented well, the scheme...

Back in 2014, Ashoka University introduced India to the concept of a liberal arts education. The private research university, tucked away in Sonipat, Haryana, came along at a time when the cracks in India’s higher education system were starting to become pretty glaring.  It positioned itself as everything a conventional Indian college was not.  Ashoka promised to offer  ‘holistic, liberal, multidisciplinary, and interdisciplinary’ education. Simply put, it was offering choice. And that simple...

About a month ago, news broke about Reliance's plans to merge Disney+ Hotstar with JioCinema after their Star-Viacom18 merger. While the merger is pending approvals from the Competition Commission of India, data from Google Play Store data shows Disney+ Hotstar had over 500 million downloads while JioCinema had over 100 million downloads. While the idea makes sense from a consumer's perspective who has to deal with too many subscriptions and too many choices, things don't quite add up from a...

So far, buying medicines in India has been a complete minefield. Allow me to elaborate with the help of a completely plausible hypothetical scenario. Say you catch the flu one day and need 75 mg of the antiviral drug Oseltamivir. More often than not, we don’t really check the price tag of these drugs. But what if I told you the prices can swing anywhere between Rs 30 and Rs 125 per capsule, depending on the manufacturer and the doctor prescribing it.  Now, variable pricing is not really a...

Back in the day, being from one of India’s prestigious boarding schools – the likes of Doon or Mayo – was the ultimate stamp of honour.  Most of these schools were established close to a century ago, during British rule. And for the longest time, they were infamous for taking that legacy pretty seriously.  In fact, that was exactly why they remained the go-to destination for India’s elite. But now, things are changing. In the recent past, the likes of Doon and Mayo have had to change their...

Sarvam, a generative AI startup based out of Bangalore, managed to raise more than $50 million from investors like Peak XIV and Khosla Ventures, in less than 6 months after it was launched last year. Last month, Sarvam released a range of new multilingual products—Al agents, voice and text models, and a workbench aimed at legal professionals. Enterprise customers who used Sarvam's services are satisfied with the performance of its products. But developers have flagged issues with its...

Every time you take a domestic flight and don't have to break a fixed deposit to buy a ticket, you have Captain GR Gopinath to thank. In 2003, he  launched Air Deccan, India's first budget airline.  Before that, only the rich and powerful could afford to fly. So, planes were like mini 5-star hotels – you would be waited on hand and foot, would have access to luxurious lounges, get served gourmet food. And of course, it came with an outrageous price tag to match.  With Air Deccan, flying was...

Phone calls from Bajaj Finance offering loans are almost inescapable and the non-bank has been facing quite a backlash for it. But telecalling has been an enduring sales channel for the company which boasts of a loan book worth nearly $30 billion. And despite the massive size of its loan book, it’s been growing at a phenomenal rate.  But now, Bajaj Finance has become a prisoner of its own growth rate. It has to maintain it anyhow. Tune in Don't forget to send us your recommendation for this...

Not so long ago, Birkenstocks were considered the antithesis of high fashion. For the longest time, the 250-year-old German brand’s characteristic chunky sandal was seen as nothing more than an orthopedic shoe meant for hippies and old people.  And then, everything changed. In the last decade or so, Birkenstock had a major glow up. It all started with the brand deciding not to settle for being just another comfortable but cringey sandal anymore.  So to make Birks cool the brand began...

India's biggest quick commerce players — Blinkit, Instamart, and Zepto — are on a mission. They are frantically hunting for properties they can convert into dark stores.  Dark stores are an integral part of any quick commerce strategy. Especially now, that the lines between quick commerce and e-commerce are very quickly blurring. People aren't just ordering pantry staples anymore. They are also placing orders for high value goods like headphones and full blown air conditioners. So, dark...

Young independent doctors in India are stuck between a rock and a hard place. Take F M, a 32-year-old psychiatrist who has a clinic in South Mumbai. She’s spent a third of her life slogging through medical schools and internships to finally earn her super-specialised degree. But two years into her private practice in a posh South Mumbai area, she wonders if being a doctor is really worth it. Nearly 50% of the total medical seats in India are in private and deemed medical colleges, which don’t...

In this episode of Daybreak, hosts Snigdha and Rahel try something new — instead of the usual monologue or interview, they cover three of the biggest social media stories from around the world.  The first is Brazil's ban on the Elon Musk-owned microblogging platform, X. The feud between Musk and Supreme Court Justice Alexandre de Moraes traces back to April, when the judge ordered the suspension of dozens of accounts for allegedly spreading disinformation. Musk refused to comply and the row...

What put iPhone city on the map is that it produces more than half of the world’s iPhone’s every single year. The global demand for the Apple iPhone has only increased over the years. To keep up with that demand Foxconn hires up to 200,000 workers – a mix of migrants and college students – to make sure that the assembly lines keep running. Especially during the peak season which happens to begin right around now, from September to February.  Iphone city is the perfect example of the China...

Back in 2022, e-commerce giant Flipkart’s 35 billion dollar universe was left with a gaping fintech hole after the payments app Phonepe was spun off. There a brief period, after that, when it wasn’t clear whether Flipkart would ever try to dip its toes in consumer payments play again.  But then again, this is Flipkart. Here is a company that has a finger in every pie – from online travel, fashion, quick commerce, logistics, even medicine delivery. Some may say it was only a matter of time...

Half of the world’s electric cars are on China’s roads, thanks to a wave of smart incentives for both consumers and manufacturers, such as tax breaks and purchase subsidies. The payoff is tangible: the smog that once shrouded some major cities has lifted, and road noise has dropped significantly. But it brought unexpected costs and challenges that nobody saw coming. Tune in Don't forget to send us your recommendation for this Thursday’s Unwind segment. The theme is “your favourite opening...

A few years ago, Flipkart CEO Kalyan Krishnamurthy had set a target of 40% growth across all categories for Flipkart. But in 2023, it was still stuck at 20%. So the company is now on a mission. It wants to push growth, gain market share, and turn a profit. So in January 2024, Flipkart's top execs along with the CEO came together for a meeting to outline a roadmap for 2024. Krishnamurthy wanted Flipkart to introduce a loyalty programme for top spenders, give out more incentives to ensure...

Meet Shaik Salauddin, a 38-year-old cab driver from Hyderabad, who is fighting for the rights of eight million gig workers from across the country. While India's gig economy is burgeoning, the workers on whose backs it is built barely enjoy any rights or legal protections. Salauddin realised this early on and in 2019, after five years of relentless pursuit, the Indian Federation of App-based Transport Workers (IFAT) was born. With over 25,000 members working for aggregators like Uber,...

For nearly two decades, Abhishek Ganguly worked as the managing director of Puma, the German athleisure brand in India. In that period alone, the brand’s revenue shot up from Rs 20 crore to close to Rs 4,000 crore. Under Ganguly, Puma even managed to beat its longtime rival Adidas to become a market leader.  In 2023, Ganguly decided to quit and start his own venture called Agilitas Sports with two of his colleagues from Puma, Atul Bajaj and Amit Prabhu. Within a year, Ganguly’s company has...

Back when it was launched in 2020, Bajaj Finsev Health had a clear plan: it wanted to provide a complete healthcare package to its consumers.  And it did that by happily playing a supporting role in India’s booming healthcare industry.  Here's what Bajaj Finserv Health does. It is essentially a health management platform. So it facilitates things like doctor consultations and health checkups to its 400-odd corporate clients. Simple enough.  But four years later, the company’s vision has...

Subway, the globally popular sandwich-eatery chain, is now grappling with sweeping changes in India—and not for the better. For one, the world’s largest quick-service restaurant (QSR) brand is moving away from the franchise model it has operated under for the past 25 years. In doing so, it’s also shedding the very thing that made it popular in the first place: choice. Tune in. Don't forget to send us your recommendation for this Thursday’s Unwind segment. The theme is “comfort food at your...

Last month, a Twitter post a Bengaluru-based IT professional about getting a laptop delivered from Flipkart went viral on social. The reason? Flipkart’s quick delivery arm called Minutes that went live in select cities had delivered it to him at a Starbucks cafe in 13 minutes. But Minutes is Flipkart’s third attempt at quick delivery. And the real test is actually around the corner when the Big Billion Days sale goes live at the end of this month. During the sale, daily order volumes usually...

Back in the late 2000s when Byju's was founded, it was best known for teaching students how to 'hack' competitive examinations like the CAT. They taught students how to work backwards from the answer and use a bunch of shortcuts to get the highest score possible. The art of 'hacking' examinations was something that the company's founder, Byju Raveendran, was the master of. Or at least that's how the Byju's origin story goes.  It all started back in the early 2000s when Byju, an engineer from...

The real-estate market of Delhi-NCR is an anomaly. The Ken spoke to a bunch of potential homebuyers who are looking for premium apartments with budgets of up to 2.5 crore rupees.  Real-estate experts are telling them to give up on their dreams. Lately, the national capital has been facing an acute supply crunch of new housing projects, especially in the mid-premium segment (80 lakh to 2 crore rupees) depending on the city.   Delhi NCR has witnessed the sharpest fall in inventory in this...

India's tuition republic came into the picture to fill the gaps in the education system. First and foremost: they promise to get you into the college of your dreams. That simple but powerful promise has made this a Rs 58,000 crore industry.  But there is a flip side to this. It puts traditional schools in a rather precarious position. Students start trickling out of the system after class 10. Their parents transfer them to junior colleges or schools with integrated coaching models so they can...

On Independence Day this year, just six days after it went public, Ola Electric launched three new electric motorbikes. This was a bold move, especially considering that  electric vehicles haven’t really clicked with the Indian audience yet.  The exception to that rule has been electric two and three wheelers, which had some unexpected success in tier-2 India. But motorcycles are not scooters. People still prefer their 125cc ICE bikes. So, it’s a difficult space to break into. But if there...