Episodes
Welcome to another episode of Digital Doorways, where we explore the fascinating intersection of sports, culture, and innovation. I’m your host, Jason Siegel - Founder of Bluetext - and today, we have a special guest who brings tennis and pop culture together in a way like no other. Craig Shapiro, a tennis insider with deep connections across the sport, has spent years traveling the pro circuit, including a stint as Andre Agassi’s personal racquet tech. Now, Craig is an award-winning...
Published 09/30/24
Welcome to another exciting episode of Digital Doorways, where we delve into the minds of industry leaders who are shaping the future of technology and marketing. Today, we have a very special guest with us, Dennis Behrman, a seasoned marketing executive who has made significant strides in the tech world. Dennis has a unique blend of creativity and analytical prowess, honed over years of experience in both product management and marketing leadership roles. He has driven remarkable growth and...
Published 09/07/24
Welcome to Digital Doorways, the podcast where we explore transformative leadership, cutting-edge strategies, and the evolving world of technology. I'm your host, Jason Siegel, founder of Bluetext, and today we have the privilege of sitting down with an extraordinary guest—Marene Allison. Marene is a cybersecurity and IT expert with more than three decades of experience, including her role as the former Vice President and Chief Information Security Officer at Johnson & Johnson....
Published 09/05/24
Welcome to Digital Doorways. I'm your host, Jason Siegel, founder of Bluetext. Today, we explore marketing innovation with Claire Strawson, a Chief Marketing Officer specializing in B2B SaaS for private equity-backed organizations. Claire excels in building high-performing marketing teams, delivering impressive year-over-year growth, and fostering an empowered decision-making culture.
Claire develops innovative marketing strategies, drives growth through targeted campaigns, and leverages...
Published 07/09/24
Welcome to Digital Doorways. I'm your host, Jason Siegel, founder of Bluetext, and today we have an exceptional guest, Renier Fee, an accomplished CMO with over 15 years of experience across various consumer categories, including leading brands like Playboy, Guitar Center, and CULTA. Renier's extensive background spans marketing, digital strategy, branding, communications, and PR, underpinned by his MBA. He has demonstrated expertise in E-Commerce, in-store retail marketing, sales...
Published 07/08/24
Welcome to another captivating episode of the Digital Doorways podcast, where we explore the fascinating intersections of change management, branding, positioning, and communications with the industry's foremost leaders. I'm your host, Jason Siegel, Founder of Bluetext , and today, we're honored to have a truly exceptional guest. Raj Arora, the visionary CEO of Jensen Hughes, joins us to shed light on how his company is transforming risk management through company culture, innovative...
Published 06/05/24
Welcome to Digital Doorways! I'm Jason Siegel, Founder of Bluetext and your host, and today, we have a visionary leader in the cybersecurity realm, George Patsis, joining us. As the Founder and CEO of Obrela Security Industries, George has spearheaded groundbreaking initiatives in Cyber Security Intelligence Services and Technology. With a remarkable career marked by developing and implementing large-scale security programs for major Global 500 Corporations, George...
Published 05/02/24
Welcome to Digital Doorways! I'm Jason Siegel, your host, and today, we have the privilege of welcoming Holly Rollo, an iconic Chief Marketing Officer with a remarkable career spanning over 30 years in business transformation and growth in the B2B technology sector. With a track record of driving results for organizations facing major market disruptions, turnarounds, and pre/post-equity events, Holly has been at the forefront of innovation in cybersecurity, SaaS, martech,...
Published 04/08/24
We're privileged to welcome Damien Enderle, a distinguished Chief Marketing Officer with a proven track record of driving growth and success in the global professional services arena. With a storied career that includes leadership roles at renowned firms like Marcum, Grant Thornton, and CohnReznick, Damien has left an indelible mark on the industry landscape. Notably, at CohnReznick, he spearheaded the brand and digital integration of a monumental mega-merger, propelling the firm to become...
Published 02/16/24
Welcome to Digital Doorways! I'm Jason Siegel, Founder of Bluetext your host, and today, we have a marketing luminary with us, Jonathan Brody. With a stellar track record as a Chief Marketing Officer, Jonathan has navigated and strategically positioned cybersecurity titans like Endgame, Tenable, and Interos for massive growth and successful exits. His expertise extends beyond traditional marketing; Jonathan is a visionary who understands the nuanced art of steering brands through the...
Published 01/28/24
Welcome to the Digital Doorways podcast! I'm Jason Siegel, Founder of Bluetext and your host, and I'm thrilled to have David Dansky joining us today from Sagewind Capital, where he serves as a seasoned investor at the forefront of driving strategic investments in notable brands like Axient, ByLight, Tria, and Sigma Defense. David's professional journey underscores not only financial acumen but also a unique and insightful perspective regarding the strategic intricacies of branding and...
Published 01/21/24
Today, we're joined by a true luminary in the realm of UI and UX design, Kevin Goldman. With an illustrious career, Kevin has left an indelible mark on the cybersecurity landscape, currently serving as the Chief Design Officer at Trusona and FIDO Alliance Board Member, a trailblazer in passwordless solutions. His expertise has significantly impacted major institutions, including Bank of America, the Government of Australia, and numerous universities. Kevin is renowned as a product design...
Published 12/16/23
In this episode, we have a true marketing powerhouse, Jake Heinz, who has been at the helm as CMO of major brands like Verizon Business, XO, Kastle, and now spearheads the marketing efforts at the cutting-edge cybersecurity firm, ZeroFox. Jake's journey in the marketing world has been nothing short of extraordinary.
He's no stranger to change, having navigated the challenges of M&A consolidation in the telecom and cybersecurity sectors. Jake has had the unique experience of working with...
Published 12/15/23
Today we embark on a journey into the dynamic realm of global revenue generation with our special guest, Chief Revenue Officer Chad Walter. A maestro in steering brands to new heights, Chad's illustrious career, steering the ship for giants like Greycastle and Paperclip, showcases his exceptional prowess in driving global revenue. In this episode, we delve into the artistry of sales, navigating the ever-changing market landscapes through the lens of creative enterprise selling. Join us as we...
Published 12/12/23
Today, we are privileged to have a true visionary in our midst, Eric Jordan, an award-winning creative force known for his unparalleled expertise in high-end creative direction, design, and motion graphics. Without Eric, I don't know where I would personally be in my career. Nobody has a bigger impact on my interactive creative career. In the most critical early innings of my career, I visited Eric's website daily hoping and praying for new work to inspire me.
Eric blazed a trail of how...
Published 12/09/23
Helle Huxley is an award-winning expert with a proven history of success across diverse markets. She has made her mark across diverse markets, from technologists to environmental scientists, military leaders to rock stars. With extensive experience in government contracting and technology, coupled with considerable M&A integration expertise, she's a dynamic communicator with an unwavering passion for growth marketing and the creation of strong market positioning for gold-standard...
Published 11/30/23
Welcome to Digital Doorways, the podcast that invites you to explore the transformative journey of advertising and marketing through the eyes of a true industry luminary. I'm your host, Jason Siegel, founder of Bluetext, a global digital creative agency. Our guest today is Chris Clarke, a marketing visionary renowned for his remarkable journey that has reshaped the advertising landscape. Chris's story is a testament to innovation, adaptability, and his relentless pursuit of excellence.
With...
Published 11/19/23
Welcome to a special episode of Digital Doorways, your gateway to the ever-evolving landscape of technology, marketing, and innovation. In this exclusive episode, we're about to unveil the magic that happens when legends are brought to center stage by the incredible team at Best.Day.Ever.
I'm your host, and today we're taking you on a journey with the CEO of Best.Day.Ever, Patrick Luckett. Patrick is a visionary in the world of experiential marketing, known for his knack in crafting events...
Published 10/26/23
Step through the Digital Doorways with us as we embark on a transformative journey in our upcoming podcast episode. Meet Stefano Marzano, also known as Chef Stef, the visionary entrepreneur and CEO of MightyMeals, a groundbreaking meal delivery company redefining the way CEOs use branding and positioning to navigate change.
MightyMeals, under Stef's leadership, has become a force to be reckoned with in the industry. From direct-to-consumer marketing to a versatile culinary business model,...
Published 10/23/23
Our guest today, Ken Stewart, CEO of Nuair, is a passionate engineer whose career has been nothing short of extraordinary. He's not just an engineer; he's a catalyst for change on a grand scale.
In the past, Ken led groundbreaking initiatives in marketing new breakthrough technologies, deftly weaving branding and marketing strategy into his endeavors. From spearheading sales and marketing for a Google Ventures-backed enterprise wireless company that raised a staggering $200 million, to...
Published 10/17/23
Our featured guest today is David Carlos, Vice Chairman at JLL, a visionary who embarked on a remarkable career trajectory that showcases the power of niche expertise and the strategic use of branding, positioning, and go-to-market strategies to adapt and thrive. Digital Doorways is Hosted by Jason Siegel, Founder of Bluetext
David's story is a testament to the immense potential of specialization and career evolution. His journey began as a branding virtuoso at the prestigious firm...
Published 10/16/23
Welcome to another exciting episode of Digital Doorways, the podcast that unlocks the secrets to success in the ever-evolving digital landscape. I'm thrilled to introduce our guest today, Matt Wilson, the CEO of 500°, an ad agency that's been revolutionizing the way food brands like Burger King, Popeyes, and Tim Hortons merchandise in an era of constant digital transformation. Matt's agency has not only elevated in-store experiences but played a pivotal role in the legendary launch of the...
Published 10/06/23
Our guest is a visionary in the transportation industry, Korey Neal, the CEO of K.Neal Bus and Truck. But what makes this conversation particularly intriguing is how Korey is steering his company's path through the winds of change.
In today's episode, we'll explore the intersection of strategic positioning, leadership, and strategic evolution, as Korey Neal shares his journey in leading one of the nation's only minority-owned full-service commercial dealerships. Not only has he achieved...
Published 09/26/23
Today, we have the privilege of delving into the world of transformational leadership with a remarkable individual. I'm thrilled to introduce our guest, Sunny Singh, the President and Chief Executive Officer of Aeyon. Sunny's journey is a testament to the power of visionary leadership, spanning from selling sports cards in his youth to becoming a trailblazer in defense and civil missions.
Sunny Singh's voyage into entrepreneurship started at an early age, trading sports cards with...
Published 09/22/23