Welcome to Digital Doorways. I'm your host, Jason Siegel, founder of Bluetext. Today, we explore marketing innovation with Claire Strawson, a Chief Marketing Officer specializing in B2B SaaS for private equity-backed organizations. Claire excels in building high-performing marketing teams, delivering impressive year-over-year growth, and fostering an empowered decision-making culture. Claire develops innovative marketing strategies, drives growth through targeted campaigns, and leverages data and analytics for decision-making. She collaborates with sales and product teams to enhance the customer experience and manages budgets to maximize ROI. Join us as we uncover Claire's insights and stories, showcasing the pivotal role of marketing in driving high performance and growth. ⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠ QUESTIONS INCLUDE: What initially drew you to a career in marketing, and how did you find your niche in B2B SaaS? Can you share a specific campaign or strategy that significantly contributed to your 20-25% YoY growth in opportunity value creation? What are the key qualities you look for when building high-performing marketing teams? How do you foster a culture of empowerment and decision-making within your teams? How do you leverage data and analytics to inform your marketing decisions? Can you discuss the challenges and successes of driving 55% of contribution to pipeline and 42% of contribution to bookings this year through marketing demand generation? What role does collaboration with sales and product teams play in optimizing demand generation? How do you approach rebranding and brand activation programs, and what has been your most successful project to date? What are the most important KPIs you monitor, and how do you use them to adjust your marketing strategies? Can you describe a time when you had to implement rapid change within a marketing function? What were the outcomes? How do you balance managing marketing budgets with maximizing ROI and achieving business objectives? What trends do you see emerging in B2B SaaS marketing, and how are you preparing to capitalize on them? What strategies do you use to maintain a consistent team engagement score of 9 out of 10? How do you integrate traditional media with digital marketing channels to drive growth? Can you share your approach to conversion rate optimization and improving online visibility and engagement? What advice would you give to other CMOs looking to achieve similar growth and performance results? What are your future goals and aspirations in the marketing field, and how do you plan to achieve them? ⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠