All episodes of Discussion in Digital

Discussions in Digital: Surveying the brand-building landscape

Published 06/26/20

Discussions in Digital: Surveying the brand-building landscape

Published 06/26/20

Discussions in Digital: Surveying the brand-building landscape

Published 06/26/20

Discussion in Digital

Published 06/26/20

Discussions in Digital: Influencer marketing is ready for its close-up

Published 06/22/20

Discussions in Digital: Influencer marketing is ready for its close-up

Published 06/22/20

Coping with the new normal in marketing agency relationships

What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.

Published 12/07/18

Coping with the new normal in marketing agency relationships

Published 12/07/18

Coping with the new normal in marketing agency relationships

Published 12/07/18

What's a marketing ecosystem and what does it mean for marketers?

As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.

Published 02/27/18

What's a marketing ecosystem and what does it mean for marketers?

Published 02/27/18

What's a marketing ecosystem and what does it mean for marketers?

Published 02/27/18

Moving B2B companies into the digital world

Digital has already had a big impact on B2B companies. So where does the value lie?

Published 09/08/17

Moving B2B companies into the digital world

Published 09/08/17

Moving B2B companies into the digital world

Published 09/08/17

How strategy is evolving - and staying the same - in the hypergrowth digital age

In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.

Published 01/18/17

How strategy is evolving - and staying the same - in the hypergrowth digital age

Published 01/18/17

How strategy is evolving - and staying the same - in the hypergrowth digital age

In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.

Published 01/18/17

Discussions on digital: How large and small companies build a digital culture

In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability.

Published 10/12/16

Discussions on digital: How large and small companies build a digital culture

Published 10/12/16

Discussions on digital: How large and small companies build a digital culture

In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability.

Published 10/12/16

Reimagining customer experience in mobile age

In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.

Published 06/28/16

Reimagining customer experience in mobile age

Published 06/28/16

Reimagining customer experience in mobile age

Published 06/28/16

The new world of marketing

In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business.

Published 02/26/16