Weight loss is not supposed to be a forever pursuit, yet many individuals treat is as a forever pursuit. Megan explains in this episode why weight loss feels rigid, strict, restrictive and hard and the two main reasons for this. She shares a 1944 starvation study to highlight what happens to the human brain after extreme dieting as well as the difference between intrinsic and extrinsic motivation. Weight Loss MasterClass: https://skinnyfitalicious.com/hormonal-weight-loss-class/ Free Weight Loss Consult: https://skinnyfitalicious.com/weight-loss-coaching/ Client Transformations: https://skinnyfitalicious.com/client-testimonials/