106. User Testing for Elevated Customer Service and Brand Experiences with Andy MacMillan
Listen now
Description
Customer empathy is imperative. Many companies struggle to deeply understand users' needs. The good news is that technologies, like User Testing, are transforming how brands gain insights. Companies leveraging tools to gather customer perspectives can quickly provide superior customer service and capture market share. So, what does this mean for your business? How can you tap into user testing to understand prospects' and customers' expectations to inform strategic decisions? Listen as customer experience expert Stacy Sherman & UserTesting CEO Andy MacMillan unpack the power of validating concepts with target users early and proven ways to make customer empathy your competitive advantage. Details:
More Episodes
How do you turn satisfied customers into loyal advocates who rave about your brand? In this episode, Stacy Sherman revisits her insightful conversation with Fred Reichheld, the creator of the Net Promoter System (NPS), to explore key takeaways and actionable strategies for building customer...
Published 11/18/24
Reviving a top rated Doing CX Right episode as we've officially entered a new era where machines powered by AI act as customers. It's disrupting business models and transforming customer experience and commerce. Companies preparing now will capture trillions in revenue, while laggards will lose...
Published 11/04/24