"Donor relations is the new fundraising." Agree or disagree? On today's podcast, we invite you to consider the following: every enduring business and organizations grows through word of mouth. And how do you generate positive word of mouth? By treating your donors well, making them feel valued, and showing impact. Other than starting a solicitation program that didn't exist before, investing in donor relations is—often times—the greatest growth opportunity for nonprofits. ABOUT THE HOSTS Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase. Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.