We're all told to remove as much friction as possible from the giving experience to make it easy for donors to be generous.  But what if not all friction is bad friction?  What if the right kind of friction actually creates affection, and develops a deeper relationship? On today's episode, Louis talks about the difference between bad friction and good friction—including some specific cases like friction in direct mail to friction in major giving. GET CONNECTED Follow Louis Diez on LinkedIn  Follow Mike Duerksen on LinkedIn  Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation. Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.  ABOUT THE HOSTS Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase. Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.