Low donor retention. It's the issue plaguing the entire sector, or at least that’s what we say. We all beat ourselves up about it. We say “if only nonprofits care more about their donors, we wouldn't lose so many of them every year." If it really is such a big problem, then in the words of Peter Drucker: "The most effective way to manage change successfully is to create it. This requires the organized abandonment of things that have been shown to be unsuccessful, and the organized and continuous improvement of every product, service, and process within the enterprise." And that begs the question: who owns donor retention?   Some common answers:  Major donor officers own retention for their portfolioMiddle donor reps own retention for middle donor fileAnnual giving owns retention for the annual fundThe Director of DevelopmentBut is that too short sighted? On this week's episode, Mike and Louis get into why so many fundraising problems—including donor retention—might not be fundraising problems at all. They might just be business decision problems. GET CONNECTED Follow Louis Diez on LinkedIn  Follow Mike Duerksen on LinkedIn  Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation. Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.  ABOUT THE HOSTS Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase. Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.