The changing paradigm of online content
Listen now
Description
How do you change paradigms?  In today's show, we get into the growing importance of creating engaging online content to grow and nurture a community of supporters.  From the old paradigm: Command and control mindsetLow context, “I know better than you” approachScarce contentTo the new paradigm: Building influence and trustHigh context: building in public, I value your thoughtsRich contentSo how do you change paradigms? "Thomas Kuhn, who wrote the seminal book about the great paradigm shifts of science, has a lot to say about that. In a nutshell, you keep pointing at the anomalies and failures in the old paradigm, you keep coming yourself, and loudly and with assurance from the new one, you insert people with the new paradigm in places of public visibility and power. You don’t waste time with reactionaries; rather you work with active change agents and with the vast middle ground of people who are open-minded." -Donella Meadows -Thinking in Systems GET CONNECTED Follow Louis Diez on LinkedIn  Follow Mike Duerksen on LinkedIn  Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation. Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.  ABOUT THE HOSTS Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase. Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors. 
More Episodes
Hasta luego. Tot ziens. À bientôt. The podcast got too big, too quick for these two social sector entrepreneurs and we need some time to regroup. What’s NOT changing? The concept of Donor Growth - more AND deeper relationships with more of your donors. We want to be here to support...
Published 09/28/23
Published 09/28/23
Everyone wants new donors. But few organizations are ready to invest in donor acquisition—and more importantly, the work it takes to invest in the relationship with new donors.  Or are they? Today we talk about a few different ways organizations are acquiring—and keeping—new donors.  We get into...
Published 09/07/23