A few months ago, we started a company.  We tried to solve a pain point for nonprofit leaders who want to build trust at scale using content—specifically, short form video that is authentic, responsive and not boring. We spoke to many of our ideal clients.  Leaders at large NGOs and Universities. They gave us great feedback.  The loudest, clearest feedback of all? No sales.  So on today's podcast, we're taking you along for a post mortem where we go through:  The story of how LeaderVoice came to beWhy we were betting on content creation as a service How we quickly spun up a sales page, aka a Google DocWhy you don't need high tech to validate an idea: just an idea, a good message and a good offerHow we tried validating the concept—and failedHow we booked calls with busy leaders at large institutions What we learned in the process Why we still believe in the idea for ourselves, even if the market didn't value it the same way we did  GET CONNECTED Follow Louis Diez on LinkedIn  Follow Mike Duerksen on LinkedIn  Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation. Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.  ABOUT THE HOSTS Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase. Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.