Many nonprofits chase the elusive pursuit of “scale.” More donors. More revenue. More budget. More growth. We’re all for growth. After all, this is the Donor GROWTH podcast.   But the truth is, often times acquiring more donors is mostly an exercise in optics. Big numbers look good; but that doesn’t mean they’re necessarily meaningful.   In fact, you can do a lot with just 1,000 donors.   On today’s episode, Mike and Louis take the “1,000 true fans” theory developed by Kevin Kelly and apply it to growing your fundraising. They get into: Why retained donors > new donors How 1,000 donors can support a $5m budget How to build a donor base of 1,000 donors GET CONNECTED Follow Louis Diez on LinkedIn Follow Mike Duerksen on LinkedIn Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation. Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response. ABOUT THE HOSTS Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase. Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.