If you were a fundraiser in higher education 20-30 years ago, the playbook for the annual fund was clear: a couple of letters to your alumni, a reunion effort, and lots of volunteer solicitation. Now… not so much. Most alumni are non-responsive to email and mail solicitations. It is harder and harder to get people to volunteer. Today, we share an alternative playbook that focuses on: Making sure you’re deepening your relationships with existing donors, no matter how much they gave to youProactively identifying potential major gift prospects through prospecting campaignsRenewing the interest of your disenfranchised donorsContact Mike or Louis on LinkedIn if you’d like to join us for a Live Consulting episode! GET CONNECTED Follow Louis Diez on LinkedIn Follow Mike Duerksen on LinkedIn Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation. Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response. ABOUT THE HOSTS Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase. Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.