Should you focus on donors, dollars, or something else? Some shops have over 25 metrics that they use to measure gift officer performance! Others, don’t have any… (or maybe just this one: the is-the-board-happy metric) What should a fundraising shop measure to make sure it is accountable and progressing toward the nonprofit’s goals? The answer, according to our conversation today: it depends on: Your nonprofit’s growth stage The type of nonprofit you work inWhat you’re able to measureWhat we firmly advocate for: having one or at most two key metrics that we call North Star metrics. GET CONNECTED Follow Louis Diez on LinkedIn  Follow Mike Duerksen on LinkedIn  Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation. Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.  ABOUT THE HOSTS Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit. Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.