Episodes
Amidst a tumultuous period in the real estate industry, NAR’s massive advocacy machine has never stopped working for you. Over the last year, REALTORS® secured a reduction in FHA mortgage insurance premiums, got the FHFA to rescind proposed hikes on upfront mortgage fees and protected real estate pros’ status as independent contractors. Host Marki Lemons Ryhal talks with two members steeped in advocacy about the true value of being a REALTOR®.
Published 05/08/24
The forthcoming rule mandating the use of written representation agreements and other practice changes that are part of NAR’s proposed settlement agreement allows you to emphasize and communicate your value to clients. Host Marki Lemons Ryhal discusses with two practitioners how to maximize these opportunities with buyers.
Published 05/08/24
Published 05/08/24
Real estate professionals have always had to demonstrate tangible value to the buyers and sellers they serve. Now that’s doubly important. NAR’s proposed settlement agreement is prompting changes in the real estate industry, but you have all the tools and expertise necessary to navigate those changes smoothly and confidently. Host Marki Lemons Ryhal speaks with four pros, both agents and brokers, about how they’re preparing for the practice changes that are coming.
Published 05/08/24
Let’s say you have a buyer who heard about a car break-in a block away from the home you’re touring, and that buyer asks whether she “needs to worry about that kind of thing around here.” Pause and use your situational awareness skills. What kind of neighborhood are you in? Depending on the circumstances, the client’s question could be a loaded one. And if you’re not thoughtful and careful about how you respond, you could easily introduce a fair housing problem. Listen as host Tracey Hawkins...
Published 04/17/24
Many real estate professionals may think all they need to know about fair housing is what the law requires of them. “It’s more than just the law,” says Sabrina Brown, an instructor of NAR’s “Bias Override” course. “It’s how you treat people. It’s how you practice your business on a daily basis.” To truly evaluate whether you’re representing your entire community—start by examining your client base—you need to go deeper in your self-reflection. Host Marki Lemons Ryahl and two fair housing...
Published 04/01/24
Older homes and fixer-uppers, which buyers are turning to for greater affordability, are often in disrepair and can present hazardous safety conditions during a showing or inspection. One Florida real estate broker recalls a home inspector falling through the floor of an attic, landing on the agent in the garage below and crashing into the property owner’s Porsche. You’ll be shocked to hear what happens next. Host Tracey Hawkins talks with the broker and a home inspector (who was not involved...
Published 03/18/24
The existing housing stock isn’t built to meet increasing consumer demand for greener living. So, if your buyers want a high-performance home, they’ll likely need to retrofit a property with energy-efficient features. That may sound like an expensive process, but there are financing options to help your customers reach their goals. Host Marki Lemons Ryhal speaks with two sustainable housing experts about the green financing avenues every agent should know. This episode is sponsored by the...
Published 03/04/24
Being an entrepreneur can be a lonely experience. You are solely responsible for everything that happens with your business, and that kind of pressure can feel heavy at times. Real estate professionals, who are small business owners, need a safe space to express themselves and find camaraderie around common challenges and goals. Taking care of your mental wellness is part of practicing safety. Host Tracey Hawkins speaks with two experts who are creating these spaces for real estate...
Published 02/20/24
Not everyone understands or recognizes the vital role that diversity, equity and inclusion plays in real estate. Some even see the DEI movement overall as unfairly hostile toward people who are perceived to be privileged. This is a misguided notion—but one that real estate pros must confront in their quest to support a freer, fairer real estate market. Host Marki Lemons Ryhal speaks with two real estate pros who are part of underrepresented groups and fight every day against biases and...
Published 02/07/24
When you’re explain to clients and prospects what you do and why your services are worth it, don’t leave safety out of the conversation. You can use your knowledge of how to protect customers, properties and transactions from physical and cyber harm as a point of differentiation and value. Help buyers and sellers understand why they’re safer in the hands of a well-trained real estate professional, and they could become clients for life. Host Tracey Hawkins talks to two practitioners who have...
Published 01/22/24
Real estate professionals consider their business plan their Bible, especially at the start of a new year. But chances are good that potential curveballs in the housing market may throw you off your goals as the year progresses. What’s important is how you respond and adjust your plan of action in these challenging moments. Host Marki Lemons Ryhal speaks with two practitioners who have advice for what to do when you realize you need to make changes to your business plan in order to stay on...
Published 01/09/24
Many real estate professionals strive to be authentic on social media, but where is the line in the sand? What you say about your clients, your listings and yourself could reveal valuable information to bad actors who may be looking online for an easy target. Host Tracey Hawkins speaks with two social media superstars in the real estate profession about the online boundaries they set to protect themselves and their clients' privacy. One of them says she knows of a sale contract that was...
Published 12/18/23
Many real estate agents who are frustrated with their business amid a stalled housing market may be thinking it’s time for a change. They might be tempted to seek greener pastures at another brokerage where they think their growth will be better supported. Recorded at NAR NXT, The REALTOR® Experience, in Anaheim, Calif., host Marki Lemons Ryhal invites three brokers onstage in front of a live audience to discuss what they're doing to strengthen agent retention and keep talent from giving up...
Published 12/11/23
The real estate market is changing on a daily basis, and the housing data you’re looking at today may not be relevant tomorrow. So, how do you know which statistics to pay attention to, and how reliable can they be? Host Marki Lemons Ryhal goes behind the numbers with real estate pros Barb Betts and Mark T. Donnelly, both of whom have developed specific strategies around applying industry research to their business and sharing actionable data with their customers. They say the best data you...
Published 12/01/23
When real estate professionals develop a comfortable work routine, it's easy to fall into patterns of practice that potentially could put you at greater risk. An agent with more than 20 years of experience and one who's been in the business just under a year talk about their impressions of safety in the industry.
Published 11/20/23
Real estate professionals can honor military veterans by getting educated about how VA financing works. This knowledge will help agents bust pervasive myths that sometimes put military home buyers at a disadvantage in the transaction. Host Marki Lemons Ryhal discusses serving those who serve with two military experts who teach NAR’s Military Relocation Professional certification. Hear why they say military clients may require extra support in the homebuying process. 
Published 11/06/23
Even if your personal data, like passwords, credit card numbers or transaction details, are in the hands of cybercriminals, there are steps you can take to minimize the potential damage. Of course, it would be more advantageous for real estate professionals to make a habit of following these best practices before their data is at risk. Host Tracey Hawkins speaks with IT expert Burton Kelso and Marki Lemons Ryhal, host of sister podcast “Drive With NAR: The REALTOR® to REALTOR® Series,” who...
Published 10/23/23
The National Association of REALTORS® is at trial defending the American MLS model, which is being challenged in two class-action antitrust lawsuits. The first case in Kansas City, Mo., known as Sitzer/Burnett, is happening now. And the outcome could have a lasting impact on the way real estate transactions operate. Host Marki Lemons Ryhal speaks to NAR Chief Legal Officer Katie Johnson to help you get the details you need to know about this important moment for the real estate industry. Get...
Published 10/16/23
The cyberattack on MLS vendor Rapattoni, which took down 23 MLSs nationwide for weeks in August, has left real estate agents and brokers wondering how they can prepare for the next time something like this happens. (After all, hackers are virtually guaranteed to target MLSs again in the future.) Podcast host Marki Lemons Ryhal speaks with two members of NAR’s MLS Technology and Emerging Issues Advisory Board, who delve into the issue and offer cybersecurity action items real estate pros can...
Published 10/03/23
When preparing for a natural disaster, real estate professionals need to think about safety in terms of not only their physical workplace—whether at their home, office or elsewhere—but also their access to critical business and client data. Take it from REALTOR® Rocky DeVon, whose community in Washington state was burning in a wildfire at the time this episode was recorded in August. Host Tracey Hawkins talks to DeVon about how his real estate business is powering through the 20th blaze in...
Published 09/18/23
“There is no such thing as privacy.” That’s a warning from national real estate safety trainer and educator Tracey Hawkins when it comes to how practitioners operate online. All the tools real estate agents and brokers use on a daily basis—even Google—are capturing their personal data and that of their clients, Hawkins says. And new real estate technology enhancements, like artificial intelligence, are helping cybercriminals find new ways to infiltrate private data. Hawkins joins host Marki...
Published 09/05/23
Though real estate agents are independent contractors, brokers are wise to offer safety training and other resources to help agents protect themselves on the job—partially to avoid possible liability. Brokers who have built safety programs for REALTORS® at their companies discuss how they did it and how it’s helping.
Published 08/21/23
Real estate technology developers aim to solve pain points in the transaction. But unless they have intimate knowledge of how the real estate business works, how do these developers know whether their products are making a difference for you? That's where real estate pros come in. You can work with developers to offer insights into how their solutions are working in the market and what they can do to bring more value to agents and their clients. Join host Marki Lemons Ryhal as she discusses...
Published 08/08/23
An Indiana real estate agent tells her harrowing story of being attacked at a vacant property. Thought leaders assess the real estate industry’s effectiveness at highlighting workplace safety issues and discuss how real estate agents and brokers can consistently avoid becoming a victim of crime. Plus, an honest take on the threat level for women versus men.
Published 07/14/23