Your welcome series is one of the most essential (if not THE most essential) parts of your email marketing setup. These emails are sent when your new subscriber is actively interested and looking for a solution so it’s your responsibility to show up and help them make an informed decision. In other words, how to get them to convert. Inside this episode, I break down what should go into your welcome series if you want to ensure it converts and creates the best first impression. I break down: How many emails should you be sending E-commerce vs service or digital product businesses Why how they signed up matters Why you need to focus on a single CTA Top tips that take your welcome emails from basic to binge-worthy And of course, I give you a tonne of ideas of what emails you can include. This is your go to listen if you need inspiration to write (or rewrite) your welcome.   Want to see more of what I get up to when I’m not podcasting?  Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information.