ANNOUNCEMENT - The new FREE course Get Started with Email Marketing is here. With almost 2 hours of video trainings, divided into bite sized chunks you’ll be ready to take action today. Understand what email marketing really is (Hint: It isn’t just newsletters) Get the 8 steps to implementing your email marketing strategy Have your burning questions answered through the ever-expanding FAQs section. Things like “When’s the best time to send an email?” and “How do I know if I’m doing any...

Email newsletters are dead. And, no, I that doesn’t mean I am burning my business to the ground. Because email marketing does not equal email newsletters. Email newsletters were the way people were using email marketing 20 years ago. A few things have changed since then… No one would have expected social media not to have changed in the last 5 minutes, yet somehow they get stuck in the mindset of how email was way back when. It has changed. And the potential is ridiculous. In this...

Don’t think you are a good writer? Then this podcast episode is for you! The truth is anyone can be a good writer. It just takes time, practice and a little guidance. The good news? Email is the perfect place to practice your writing as it isn’t so “public”. It is with your trusted audience so you can use this space to get better and better. So please don’t let the misconception that you “are not a good writer” stop you from sending emails. But to help you out, I’m here to offer some of...

Want a quick tip that with save you your sanity when using your email marketing software? Listen in! I see it all the time. Someone starts with a shiny new email marketing software and at the beginning it’s clean and easy. You have only one or two forms, lists or groups and a couple of automations. But then you add another lead magnet. Or you want to send different emails to different groups. Or you want to add this extra automation. Or you want to add some preferences like allowing...

Yes, we all want “pretty” emails. But what is more important - having your subscribers be able to engage with the email easily and take the action you want them to take or pretty? No brainer that it’s option A as the purpose of email marketing is to communicate something important with your leads, clients and customers. So we need to think of this first and foremost. But what you need to know is that there is more to email design than what meets the eye (literally and figuratively). Inside...

Here we are - 100 episodes and almost 3 years into The Easy Email Marketing podcast! Reaching this milestone has given me a moment to pause and reflect on my business journey so far and I felt really led to speak on some of the lessons I have learnt along the way. Inside this episode I discuss: My business journey so far and the mistakes I have made along the way How my ADHD diagnosis changed everything Why being constantly told “it’s just around the corner” or “you have so much potential”...

Unless you’ve been hiding under a rock, you will have heard something about Google and Yahoo’s Email Authentication Changes which came into effect this month (Feb 2024). This has sent the internet in a frenzy with people going into panic over what needs to happen. And some creators really haven’t helped with this. Well first I’m here to reassure you that if you haven’t got it sorted out yet that you are not going to get put into Google or Yahoo spam jail yet. But it is important so I’m...

Overwhelmed by the idea of creating content for your business? Then listen in! In this episode I am joined by Jenny De Lacy of Talking Digital who is known for her content expertise which is why she was the perfect person to bring on board to help you breakthrough some of your content blocks. Inside this episode we discuss: How we overestimate what our audience knows and doesn’t know Why just brainstorming a list of 52 ideas isn’t an effective strategy How to simplify your content process...

Stop wishing & hoping that whatever email list size you have will result in magically achieving your sales goals this year. Because it’s not magic. It’s actually just maths. In this episode, I’m sharing with you how to calculate exactly how many subscribers you need to reach your big, hairy, audacious goals this year. And your realistic ones here. You’ll learn how to calculate your email subscriber value and then use this to set new list growth goals. Once you have mastered this...

Happy new year and welcome to another year of the Easy Email Marketing podcast. Hopefully you have already identified email marketing as one of your core business strategies that you continue to pay attention to each and every year - not just as a once off. But this doesn’t mean that you don’t have a lot of things you want to achieve this year. So how can you improve your email marketing without feeling like you need to dedicate all your time to it? Well in this episode I reveal all by...

As we are barrelling into Christmas, school holidays and trying to get everything wrapped up while still battling school concerts, Christmas parties and the last minute shopping, you may be dreaming of that moment when you can finally put your feet up with a glass of wine and take a breathe. But what about your business? How can you take that time off while still showing up for your subscribers, customers and clients? And, even better, how can you still continue to get sales? Of course my...

A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024.From minor campaign edit capabilities to major pricing & plan structure changes, I have you covered.First is the most important part where I explain some big changes coming to the requirements Google Mail and Yahoo Mail have regarding authentication - and the steps you need to take now to make sure...

There’s a lot you can do with email marketing. But I’ve said it once and I’ll say it again - you should not attempt to do everything at once. Email marketing is all about layers and strategic priorities but it can be confusing as to where you should focus your attention next. Inside this episode, I share my recommended order of operations aka what you should do next. We begin with the essentials and then we look at how to figure out what your next focus should be and ideas for what you can...

It’s the side of email marketing that everyone seems to forget yet it can provide the best customer service, sales conversions AND make your life a heck of a lot easier through automating or eliminating your admin.It’s the emails you said after you have made the sake - aka The Post Purchase Experience.Inside this episode, I’m sharing the 4 different types of emails you should be sending after the sale including a tonne of ideas as to how to apply them to your business. Whether you have an...

Content marketing is one of the BEST strategies you can use to grow your email list - not to mention having something to send. Not only does it provide a catch-free way of learning about you, your business but it also gives you an easy way for your business to be discovered.In this episode, you’ll learn: How content marketing can help you grow your email list and build trust with your audience Why giving away valuable information for free is a strategic move How email marketing and content...

Whether you call it a webinar, a training, a masterclass or a workshop - you always have the goal of getting as many people as possible signing up and watching. And email marketing of course plays a huge role in this. Not only do you use it to invite existing subscribers but you have confirmation emails, reminder emails and replay emails to send.Many people just stick to the basics but there are a number of things you can to do to take this from a transactional experience to something...

If you are in business you know that understanding your target market is crucial to your success. After all, you need to deliver what your audience wants to have them buy from you. But so many of the target market training out there either focus on building customer avatars and completing epic worksheets. Or going full tilt into surveys or interviews or other intensive research processes. While there is nothing wrong with either approach, I prefer something a little more immediate and...

Does it feel like your email list is growing in slow motion? When you first begin focusing on growing your list, the subscribers seem to just flow in easily. But then it just slows… Totally normal. That just means you need to keep reviewing what you are doing, mixing things up a bit and just getting more proactive. In this episode, I’m sharing 10 ways you can boost your list growth. From lead magnets to leveraging content to ads to collaborations - you'll find a fresh idea that just...

Finally it’s the course creators turn. (Or membership owners, or digital downloads stores, or online programs deliverers). Basically if you are selling scalable offers, this podcast episode is for you if you want help making the decision about the best email marketing software for you. (E-commerce was covered back in episode 78 and services in episode 84)In this episode, I compare the email marketing options for e-commerce businesses specifically...

Sending emails but not getting the results you want? Then this episode is for you!When it comes to creating more sales conversions there are 6 key factors you want to look at for every single email or automation. Inside this episode, I introduce The LIFT™ Model from Chris Goward and how it can be applied to email. From increasing relevance to adding urgency to reducing anxiety, you’ll learn some of the simple tweeks that could just make all the difference. Want to see more of what I get up...

Feeling totally uninspired or just “too busy” to write your emails (or any content) right now? Then this episode is for you. Inside, I’m sharing my biggest hack to creating content without needing to start from scratch every time. It involves repurposing but it is so much more than that. Going through this process will not only help you write this weeks email but will also give you: Significant insights into what your audience wants from you A go to back catalogue of content that you can...

I'll be the first to admit - ActiveCampaign can be a little overwhelming when you first open it.Lists, segments, tags, automations, goals, conditions and deals…There is just so much to play with! Which is amazing for a systems nerd like me but it’s taken me years and having worked with hundreds of ActiveCampaign users to know how to get the most out of it without it quickly turning into a hot mess.And lucky for you, I’m sharing ALL in a FREE, LIVE ActiveCampaign Essentials training.I'll show...

It’s that time again where I answer the FAQ of “what’s the best email marketing software for my business: - but instead of talking generally I want to get stuck into the specifics for services businesses.(E-commerce was covered back in episode 78  and digital products you’ll get your turn soon!).In this episode, I: Breakdown the big considerations service-based businesses need to take into account when making the right choice for them.  Share the number 1 stumbling block and how to overcome...

Ever thought to yourself that you don’t want to do email marketing because they are just ads to the inbox? You know those “daily deals” promotions that you can’t seem to get rid of… Hopefully the answer to that question is “no, I know there is so much more to it than that”. But if the answer is yes or if you just are curious about learning more about the real potential of email marketing then this episode is for you. I chat about: How selling isn’t a bad thing Email marketing being just...