The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers. It makes sense right? The more relevant an offer or the email content is to me, the more likely I will read it and take action on it. The challenge of course, is how do you do this when you have a list of subscribers who fit a whole range of scenarios. This is one of the untapped potential areas of email marketing and something that differentiates it from other marketing channels. Email gives you the ability to send some emails to some subscribers and not others. Or, even better, send different versions of those emails to different groups. In both your campaigns and your automations. Inside this episode, I’m sharing some of the little-known extra layers that you can put within your emails or automations that take them from stock standard to standout. You’ll learn 3 different methods of getting the data and information you need about your subscriber and then how to use this information to: Send different emails to different groups Trigger automation or flows Send emails to different subscribers at different times Write one email but have subscribers see different versions (using dynamic or conditional content) This is an idea filled episode with a tonne of ideas. The goal is just to choose your own! If you want other episodes on specific sales ideas check out these episodes: EP22 - How to get more sales without feeling salesy https://yaelkeon.com/how-to-get-more-sales-without-feeling-salesy-episode-22/ EP25 - How to get more out of your next sales promotion with these 10 tips https://yaelkeon.com/get-more-out-of-your-next-sales-promotion-with-these-10-tips-episode-25/ EP61 - Essential Ecommerce Automations https://yaelkeon.com/essential-ecommerce-automations-episode-61/ EP63 - Streamlined Services with Automation https://yaelkeon.com/streamlined-services-with-automation-episode-63/ EP65 - Automation for Online Business https://yaelkeon.com/automation-for-online-businesses-episode-65/   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting   See omnystudio.com/listener for privacy information.