When it comes to email marketing, working with ecommerce businesses is one of my favourite things to do as it is remarkable how just a few small changes can have such a big impact on the bottom line. And in this episode you’ll see exactly how this is possible. I’m joined by the prolific founder of The Salty Fox and my wonderful long term client, Hangatu Wyld where we talk all things ecommerce marketing including: Why Hangatu believes email marketing is essential to her business growth Why they use Klaviyo as their email marketing software of choice How we 10 x the revenue per recipient from her welcome series What she thinks about the fear of sending too many sales-y emails Her top tips for getting the most out of your Black Friday promotions And so, so much more. Hangatu really opens up about her entrepreneurial journey, the challenges of remote work and parenting, and the dedication required to build a brand that stands out in a competitive market. If you are a business owner, this is a must listen - ecommerce or not. About Hangatu: Hangatu Wyld is the dynamic founder of The Salty Fox, a business specialising in Apple Watch bands and with a keen focus on women who were underserved in this industry. Based in regional Victoria, Hangatu skillfully balances life as a mother of two young boys with the demands of managing a remote team in Melbourne. Since 2015, she has been immersed in the world of eCommerce, leveraging her extensive experience to create a brand that not only enhances the individuality of its customers but also prioritises exceptional customer service, top-notch product quality, and an intuitive website experience. Claim 15% off your next order at www.thesaltyfox.com.au using the coupon code YAEL15 Follow @thesalty_foxofficial on Instagram   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.