Ever thought to yourself that you don’t want to do email marketing because they are just ads to the inbox? You know those “daily deals” promotions that you can’t seem to get rid of… Hopefully the answer to that question is “no, I know there is so much more to it than that”. But if the answer is yes or if you just are curious about learning more about the real potential of email marketing then this episode is for you. I chat about: How selling isn’t a bad thing Email marketing being just...

Your welcome series is one of the most essential (if not THE most essential) parts of your email marketing setup. These emails are sent when your new subscriber is actively interested and looking for a solution so it’s your responsibility to show up and help them make an informed decision. In other words, how to get them to convert. Inside this episode, I break down what should go into your welcome series if you want to ensure it converts and creates the best first impression. I break...

It’s the dream that all the online guru’s share – create a signature program, launch it and rake in 6 figures in no time. While I would love say that this is true, sadly it just isn’t. Not in I’d say 98% of cases. Launching and online programs might not be the magic bullet to a multi million dollar business in a day a week.  At least not most of the time and that’s ok!Once we take that expectation out of the picture we can instead focus on building a sustainable and realistic course or...

List Hygiene - not one of the most sexy and fun topics when it comes to email marketing. But just because it isn’t fun, doesn’t mean it’s not important and I implore you to stick around and listen to this episode because it really is essential to your overall list health, your deliverability, how much you are paying for your software and the number one way of ensure you aren’t being “annoying”. Inside this episode, I break down how to do a quick list cleanup and answer all the common...

Struggling to grow your email list and know that you probably should be using social media more to do it? Then this podcast episode is for you. I’ll be the first to admit, I am not a big social media fan. The idea of putting myself out there on a public platform like that. And to do it consistently is daunting. But if you want to grow your email list without paying for ads, then social media is a crucial part of that strategy. One of the newest and most exciting ways we can be discovered...

It’s that time again where I answer the FAQ of what’s the best email marketing software for my business - but instead of talking generally I want to get stuck into the specifics for e-commerce businesses.(Services and digital products you’ll get your turn soon!).In this episode, I compare the email marketing options for e-commerce businesses specifically including: Shopify Email AutomateWoo MailChimp MailerLite ActiveCampaign Omnisend Klaviyo I’ll talk about the key differences between...

ChatGPT and AI are THE hot topic in online marketing right now. So I’ve been having a play and let me tell you I am in LOVE and see so much potential for it to help you actually get your emails sent. If you aren't familiar with what ChatGPT is, it's an open Artificial Intelligence language model that can answer questions and respond to text inputs based on text data mined from across the internet. For online marketing, it has a tonne of potential for generating content, including your...

It’s the number 1 reason I hear people don’t want to do email marketing - because they don’t want to be annoying. My answer? You’re probably not. And to be honest it’s probably an easy excuse for the many other reasons why you want to avoid doing it. Sorry. Not Sorry.However, that doesn’t mean there aren’t things we can be doing to make our emails a more enjoyable experience for our subscribers. In this episode I’m sharing: How to switch this negative belief 4 annoying practices that I...

Sometimes it’s the little things that can make all the difference.Inside this weeks podcast episode, I’m sharing 7 super simple email marketing hacks that will take your email marketing from basic to bountiful.These are things you can implement in 20 minutes or less and can make all the difference to your bottom line.Join the free Beyond Newsletters masterclass happening live on March 15th >> yaelkeon.com/beyond.   Want to see more of what I get up to when I’m not podcasting?  Hang...

Having trouble getting people to sign up to your email list? You need a lead magnet!But not just any lead magnet - one that actually works.Here’s my philosophy on them in a sentence:  if someone can find the same information in a Tik Tok then they aren’t going to give away their email address for it.Yet so many online business owners are making the mistake of following the advice that was given over 10 years ago. And, yes, it worked for those well meaning online experts then but those same...

Has it been awhile since you emailed your list?Maybe you ended last year a little bit burnt out and are struggling to get back into the game. Maybe yYou just haven’t emailed for a long time because life just got in the way and the months just kept slipping by and then it just felt too hard to get started. Maybe you have never really emailed but you have people on your list who somehow have appeared by filling in details in your footer form. Or maybe you have been emailing regularly but...

Oh the excitement of a new fresh year – the time when we overestimate what we can achieve. When we want to write all the emails about all the things and have the best, most valuable content ever… Please don’t do this. You’re only setting yourself up for failure and ultimately end up not sending anywhere near as much as you want.If at all.Instead, in this episode I’m sharing how we can simplify your email content plans so you actually send those emails.  Inside you’ll find 7 tips to not...

This is not another podcast episode on planning.  While I love getting into those post its, coloured markers and calendars - all of that doesn’t help if you don’t think about how to actually follow through on your plans. This comes up a lot with email marketing in particular because it often falls into the “important but not urgent” category of work. You have the best of intentions at the beginning of the year or quarter or month but then when it comes to actually doing the work it just...

Who else has that can’t be bothered vibe as it reaches the end of the year? And as a result you don’t feel you have the time or energy to create fresh content. Maybe you have had a full on last few weeks and are just lacking the energy. Or maybe you are so excited for your epic plans in 2023, but you just can’t quite talk about it yet… While it is totally ok to take a small content break during the holiday period, I would still encourage you to be sending regular emails to your list. For a...

Branding and email marketing - not something too many people think go together. But once you get an understanding of what branding really is, you can see just how much it matters in every area of your business. To help dive into the juicy topic, I’ve brought on an amazing guest expert - brand stylist and mentor, Rachel Reiter. Rachel works closely with flourishing online entrepreneurs to create heartfelt brand personalities that align with their purpose led vision through her one on one...

Black Friday, Small Business Saturday and Cyber Monday are less than 2 weeks away! Whether you are all organised with your promotions or are leaving it to the last minute, then this episode is for you.Inside I’m sharing my biggest tips around how to get the most sales from your email marketing during the ultra-busy inbox period.You’ll learn: What strategic things you can be doing now to get ahead of the game How to stand out in inboxes so your emails get seen What to put in your emails to...

If you have been in my world for awhile or you have just generally be researching the whole topic of email marketing then you will know that there is a lot to it.  Most recently, I’ve be sharing about the top automations you should have in your business. Then there’s list building. Then there’s welcome sequences and sales funnel. Then there’s promotions & launching. It’s a lot and enough for anyone to want to go running in the other direction. Or just put it off until “one day” because...

It’s already October and it’s so easy to start writing off the rest of the year and say “I’ll get onto it next year”. Already I’m seeing so much content online about how it’s the last 90 days or only 90 days left. It’s like there is this attitude that we are short of time and we either have to go all in or just wait until next year. But here’s the thing – it is still a whole spacious 3 months. 3 months. Don’t buy into this time scarcity, rush energy. You can choose how you perceive...

If you sell online products like digital downloads, workshops, memberships, courses or masterminds then showing up and serving your customers well with automations is essential. Often email is the first and primary touchpoint for your customers so you need to be showing up with a robust automation strategy. In today’s episode, I’m sharing the final part of 3 part series where I share the essential email automations that every business should have - and today it is all about digital...

Email Marketing has the highest return on investment - $44 per $1 spent. It also has the highest reach and engagement 21.3% vs Instagram (0.67%) and Facebook (0.064%).So why do so many business owners spend hours a week on social media but zero time with emails? Or worse yet, never getting started in the first place. After having worked with 100s of small business owners there are two clear reasons why:  It seems difficult Mindset In this slightly different episode, I explore why this is...

Want more time in your business? And a bunch of sales to go along with it? It’s not about sending a tonne of email campaigns or doing flash sales. Instead, it’s about having the automations in place to have those emails going out to the right people at the right today. In today’s episode, I’m sharing part 2 of a 3 part series where I share the essential email automations that every business should have - and today it is all about service based businesses. Whether you are a coach,...

One thing email marketing isn’t short of is things to do. There’s always a new idea or automation or something you want to add in. Everyone has a great shiny new idea - especially when it comes to the world of list building. We’re talking lead magnets, sign up forms, lead pages, webinars, quizzes, pdfs, challenges, etc. It doesn’t take much googling of “how to grow your email list” to have 100s of ideas but no idea where to start. Or you start with one, set it up and then you don’t get...

Want more time in your business? And a bunch of sales to go along with it? It’s not about sending a tonne of email campaigns or doing flash sales. Instead, it’s about having the automations in place to have those emails going out to the right people at the right today. In today’s episode, I’m kicking off a 3 part series where I share the essential email automations that every business should have - starting with Ecommerce. You’ll learn 10 different automations you can add to your business...

The P.S. is one of the most important areas of real estate in your emails - yet so many people forget to utilise it. Whenever someone scans an email they go first to the subject line, then to the opener and skip to the end.In fact, stats have shown that “79% of people who opened a direct mail pack read the postscript first, before reading anything else” That’s what makes this place super valuable - either as a summary or reinforcement of the email content or as something completely...

At the time this podcast episode drops, I am someone in lush Ireland - for a full month of quality family time and down time. After 3 long years of separation… This episode and the email that goes along with it,  however, is pre scheduled and set to go before I even left over a week ago. That has got to be one of my favourite things about email marketing - you can do the work when you want and then it goes at the right time. Even weeks in advance. So in today’s episode I thought I’d share...