A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024.From minor campaign edit capabilities to major pricing & plan structure changes, I have you covered.First is the most important part where I explain some big changes coming to the requirements Google Mail and Yahoo Mail have regarding authentication - and the steps you need to take now to make sure...

There’s a lot you can do with email marketing. But I’ve said it once and I’ll say it again - you should not attempt to do everything at once. Email marketing is all about layers and strategic priorities but it can be confusing as to where you should focus your attention next. Inside this episode, I share my recommended order of operations aka what you should do next. We begin with the essentials and then we look at how to figure out what your next focus should be and ideas for what you can...

It’s the side of email marketing that everyone seems to forget yet it can provide the best customer service, sales conversions AND make your life a heck of a lot easier through automating or eliminating your admin.It’s the emails you said after you have made the sake - aka The Post Purchase Experience.Inside this episode, I’m sharing the 4 different types of emails you should be sending after the sale including a tonne of ideas as to how to apply them to your business. Whether you have an...

Content marketing is one of the BEST strategies you can use to grow your email list - not to mention having something to send. Not only does it provide a catch-free way of learning about you, your business but it also gives you an easy way for your business to be discovered.In this episode, you’ll learn: How content marketing can help you grow your email list and build trust with your audience Why giving away valuable information for free is a strategic move How email marketing and content...

Whether you call it a webinar, a training, a masterclass or a workshop - you always have the goal of getting as many people as possible signing up and watching. And email marketing of course plays a huge role in this. Not only do you use it to invite existing subscribers but you have confirmation emails, reminder emails and replay emails to send.Many people just stick to the basics but there are a number of things you can to do to take this from a transactional experience to something...

If you are in business you know that understanding your target market is crucial to your success. After all, you need to deliver what your audience wants to have them buy from you. But so many of the target market training out there either focus on building customer avatars and completing epic worksheets. Or going full tilt into surveys or interviews or other intensive research processes. While there is nothing wrong with either approach, I prefer something a little more immediate and...

Does it feel like your email list is growing in slow motion? When you first begin focusing on growing your list, the subscribers seem to just flow in easily. But then it just slows… Totally normal. That just means you need to keep reviewing what you are doing, mixing things up a bit and just getting more proactive. In this episode, I’m sharing 10 ways you can boost your list growth. From lead magnets to leveraging content to ads to collaborations - you'll find a fresh idea that just...

Finally it’s the course creators turn. (Or membership owners, or digital downloads stores, or online programs deliverers). Basically if you are selling scalable offers, this podcast episode is for you if you want help making the decision about the best email marketing software for you. (E-commerce was covered back in episode 78 and services in episode 84)In this episode, I compare the email marketing options for e-commerce businesses specifically...

Sending emails but not getting the results you want? Then this episode is for you!When it comes to creating more sales conversions there are 6 key factors you want to look at for every single email or automation. Inside this episode, I introduce The LIFT™ Model from Chris Goward and how it can be applied to email. From increasing relevance to adding urgency to reducing anxiety, you’ll learn some of the simple tweeks that could just make all the difference. Want to see more of what I get up...

Feeling totally uninspired or just “too busy” to write your emails (or any content) right now? Then this episode is for you. Inside, I’m sharing my biggest hack to creating content without needing to start from scratch every time. It involves repurposing but it is so much more than that. Going through this process will not only help you write this weeks email but will also give you: Significant insights into what your audience wants from you A go to back catalogue of content that you can...

I'll be the first to admit - ActiveCampaign can be a little overwhelming when you first open it.Lists, segments, tags, automations, goals, conditions and deals…There is just so much to play with! Which is amazing for a systems nerd like me but it’s taken me years and having worked with hundreds of ActiveCampaign users to know how to get the most out of it without it quickly turning into a hot mess.And lucky for you, I’m sharing ALL in a FREE, LIVE ActiveCampaign Essentials training.I'll show...

It’s that time again where I answer the FAQ of “what’s the best email marketing software for my business: - but instead of talking generally I want to get stuck into the specifics for services businesses.(E-commerce was covered back in episode 78  and digital products you’ll get your turn soon!).In this episode, I: Breakdown the big considerations service-based businesses need to take into account when making the right choice for them.  Share the number 1 stumbling block and how to overcome...

Ever thought to yourself that you don’t want to do email marketing because they are just ads to the inbox? You know those “daily deals” promotions that you can’t seem to get rid of… Hopefully the answer to that question is “no, I know there is so much more to it than that”. But if the answer is yes or if you just are curious about learning more about the real potential of email marketing then this episode is for you. I chat about: How selling isn’t a bad thing Email marketing being just...

Your welcome series is one of the most essential (if not THE most essential) parts of your email marketing setup. These emails are sent when your new subscriber is actively interested and looking for a solution so it’s your responsibility to show up and help them make an informed decision. In other words, how to get them to convert. Inside this episode, I break down what should go into your welcome series if you want to ensure it converts and creates the best first impression. I break...

It’s the dream that all the online guru’s share – create a signature program, launch it and rake in 6 figures in no time. While I would love say that this is true, sadly it just isn’t. Not in I’d say 98% of cases. Launching and online programs might not be the magic bullet to a multi million dollar business in a day a week.  At least not most of the time and that’s ok!Once we take that expectation out of the picture we can instead focus on building a sustainable and realistic course or...

List Hygiene - not one of the most sexy and fun topics when it comes to email marketing. But just because it isn’t fun, doesn’t mean it’s not important and I implore you to stick around and listen to this episode because it really is essential to your overall list health, your deliverability, how much you are paying for your software and the number one way of ensure you aren’t being “annoying”. Inside this episode, I break down how to do a quick list cleanup and answer all the common...

Struggling to grow your email list and know that you probably should be using social media more to do it? Then this podcast episode is for you. I’ll be the first to admit, I am not a big social media fan. The idea of putting myself out there on a public platform like that. And to do it consistently is daunting. But if you want to grow your email list without paying for ads, then social media is a crucial part of that strategy. One of the newest and most exciting ways we can be discovered...

It’s that time again where I answer the FAQ of what’s the best email marketing software for my business - but instead of talking generally I want to get stuck into the specifics for e-commerce businesses.(Services and digital products you’ll get your turn soon!).In this episode, I compare the email marketing options for e-commerce businesses specifically including: Shopify Email AutomateWoo MailChimp MailerLite ActiveCampaign Omnisend Klaviyo I’ll talk about the key differences between...

ChatGPT and AI are THE hot topic in online marketing right now. So I’ve been having a play and let me tell you I am in LOVE and see so much potential for it to help you actually get your emails sent. If you aren't familiar with what ChatGPT is, it's an open Artificial Intelligence language model that can answer questions and respond to text inputs based on text data mined from across the internet. For online marketing, it has a tonne of potential for generating content, including your...

It’s the number 1 reason I hear people don’t want to do email marketing - because they don’t want to be annoying. My answer? You’re probably not. And to be honest it’s probably an easy excuse for the many other reasons why you want to avoid doing it. Sorry. Not Sorry.However, that doesn’t mean there aren’t things we can be doing to make our emails a more enjoyable experience for our subscribers. In this episode I’m sharing: How to switch this negative belief 4 annoying practices that I...

Sometimes it’s the little things that can make all the difference.Inside this weeks podcast episode, I’m sharing 7 super simple email marketing hacks that will take your email marketing from basic to bountiful.These are things you can implement in 20 minutes or less and can make all the difference to your bottom line.Join the free Beyond Newsletters masterclass happening live on March 15th >> yaelkeon.com/beyond.   Want to see more of what I get up to when I’m not podcasting?  Hang...

Having trouble getting people to sign up to your email list? You need a lead magnet!But not just any lead magnet - one that actually works.Here’s my philosophy on them in a sentence:  if someone can find the same information in a Tik Tok then they aren’t going to give away their email address for it.Yet so many online business owners are making the mistake of following the advice that was given over 10 years ago. And, yes, it worked for those well meaning online experts then but those same...

Has it been awhile since you emailed your list?Maybe you ended last year a little bit burnt out and are struggling to get back into the game. Maybe yYou just haven’t emailed for a long time because life just got in the way and the months just kept slipping by and then it just felt too hard to get started. Maybe you have never really emailed but you have people on your list who somehow have appeared by filling in details in your footer form. Or maybe you have been emailing regularly but...

Oh the excitement of a new fresh year – the time when we overestimate what we can achieve. When we want to write all the emails about all the things and have the best, most valuable content ever… Please don’t do this. You’re only setting yourself up for failure and ultimately end up not sending anywhere near as much as you want.If at all.Instead, in this episode I’m sharing how we can simplify your email content plans so you actually send those emails.  Inside you’ll find 7 tips to not...

This is not another podcast episode on planning.  While I love getting into those post its, coloured markers and calendars - all of that doesn’t help if you don’t think about how to actually follow through on your plans. This comes up a lot with email marketing in particular because it often falls into the “important but not urgent” category of work. You have the best of intentions at the beginning of the year or quarter or month but then when it comes to actually doing the work it just...