Description
A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024.From minor campaign edit capabilities to major pricing & plan structure changes, I have you covered.First is the most important part where I explain some big changes coming to the requirements Google Mail and Yahoo Mail have regarding authentication - and the steps you need to take now to make sure you don’t end up in spam jail.
Then I look at the way the different email marketing software providers are utilising AI and if it is actually helpful or not.Finally, I get stuck into the below 5 email marketing software providers to discuss specific changes and if they are actually important or just something that you kinda, maybe, might want to use someday.Timestamps for each software:
14:32 ActiveCampaign
21:03 Klaviyo
26:25 MailerLite
31:56 ConvertKit
36:03 MailChimp
40:21 Wrap up
If you want help setting up your software check out the below courses:
How to… ActiveCampaign
How to… MailerLite
How to… Klaviyo
How to… ConvertKit
More helpful podcast episodes:
The ActiveCampaign Episode
The MailerLite Episode
The Klaviyo Episode
The ConvertKit Episode
The MailChimp Episode
Email Deliverability Demystified
Using ChatGPT for your Email Marketing
Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Shop The Email Marketing Superstore
Join The Email Experience
Have my team get your email software setup via Email Automation Co
See omnystudio.com/listener for privacy information.
Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches?
This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling...
Published 10/27/24
The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers.
It makes sense right? The more relevant an offer or the email content is to me, the...
Published 10/14/24