Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers. Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year. Hit PLAY to hear: Michele’s accidental eCommerce journey from Etsy to Shopify to wholesaleTheir motivation to venture into wholesaleHow they handle the ever-changing stationery marketWhy selling dated and seasonal products works for Once Upon a TuesdayHow collaborations, affiliates, and partnerships fit into their eCommerce strategiesThe importance of getting both negative and positive customer reviewsWhy becoming a B Corp certified brand is a goal that goes beyond sustainability Key timestamps to dive straight in: [03:37] Successful calendar design led to a successful Etsy business. [08:12] Challenging process, but created reusable acrylic wall decor. [09:20] How they create products that stay on-brand. [13:30] Selling seasonal products and dealing with inventory concerns. [15:47] The importance of both negative and positive reviews. [17:00] Doing things right in the business, and not just on the sustainability side. [18:39] Listen to Michele’s top eCommerce tips. Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy