Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic. Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago. Hit PLAY to hear: Arin’s journey into eCommerceHow Naturepedic found success with affiliate and influencer marketingTheir strategic use of SEONaturepedic’s commitment to environmental consciousnessCustomer education and its contribution to brand growthBalancing internal and external resources Key timestamps to dive straight in: [04:08] Shifting from sales to marketing. [05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns. [07:39] Get the basics of SEO right to build and grown your brand. [09:56] Plans for bringing more traffic to the website. [12:18] Naturepedic focuses on customer education. [13:11] Getting repeat customers due to great customer service. [16:22] Brand educating on healthy living, environmental impact. [19:08] Benefits of outsourcing. [20:49] Hear Arin’s top tips! Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy