TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode. Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including: Barney Waugh, TikTokBen Muir, Unsociable - ads expertManisha Taparia, Shipbob - ops expertThiago Nogueira, Insense - influencer expert Hit PLAY to hear: How to work out what you should be doing on TikTokHow to set up TikTok Shop to create happy customersTips on creators, organic, and ads!And much, much more. Key timestamps to dive straight in: [02:02] Best way to drive sales on TikTok [06:35] Can you do just one TikTok marketing tactic? [10:00] Do you need to invest in your organic brand account? [13:02] Ads! [15:39] Who does TikTok Shop work best for? [19:52] Do you list all your products on TikTok Shop? [24:50] What incentives are there to use TikTok and advertising? [27:25] Live stream success tips [32:57] Fulfilment and Ops checklist [38:04] Affiliates and Influencers advice [44:19] Their 2024 strategy tips Find our notes here: https://ecmp.info/476 Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy