Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading. Hit PLAY to hear: Freddie’s eCommerce journeyAbout CosyPanda main productWhat Freddie thinks about doing wholesale, trade shows, and D2C activitiesCosyPanda’s marketing hits and missesTheir continued focus on product quality and sustainability Key timestamps to dive straight in: [04:08] Building products around problems people were struggling with. [06:29] The exhaustive nature of trade shows. [08:25] Improving hot water bottles through quality materials. [10:37] Sustainable materials are used for creative covers. [14:20] Paid for big press feature, no result. [18:39] Hot water bottle market not entirely sustainable. [20:13] Plus, hear Freddie’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflip This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy