James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones. Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months. Hit PLAY to hear: Their strategy for selling refurbished goodsHow SEO and organic growth have contributed to their successThe importance of customer reviews in growing a businessWhy balancing various sales channels is importantHow Mozillion leveraged TikTok Shop to improve sales and educate customers Key timestamps to dive straight in: [04:44] Transitioning from telesales to digital eCommerce. [07:30] Sales and marketing, mostly online, but adaptable. [11:34] Early days of Mozillion, focus on customer service priority. [15:41] Word-of-mouth a key factor for sellers. [17:59] TikTok and educating audiences through video. [21:30] CTO improves SEO, organic traffic drives growth. [23:05] James’ Top Tips! Find our notes here: https://ecmp.info/478 Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy