Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £400-£500,000 a year. Hit PLAY to hear: Nick’s transition from direct mail to ecommerceWhy having physical presence is key for delivering complex sustainability messagesThe founding principles of Neem LondonTheir post-purchase responsibility and engagementHow sustainability is at the core of Neem’s business decisions Key timestamps to dive straight in: [04:24] Sustainable supply chain, attractive lease deals, customer interest. [07:18] Challenging to prioritize sustainability in business decisions. [13:31] Focus on sustainable fabric and customer engagement. [17:28] Companies use life cycle assessments to track environmental impact, improve data analysis and estimation. [18:46] Companies offer tech for product impact estimation. [20:07] Listen to hear Nick’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflip This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy