Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp. Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses.    Hit PLAY to hear:  How customer feedback became a catalyst for change at Priory Direct Why they run sustainability and purpose-driven business The significance of becoming a B Corp and its impact Their charity rewards program The market shift towards sustainability    Key timestamps to dive straight in:  [02:44] Josh’s eCommerce journey.  [05:49] Transition from eager marketing to validated sustainability.  [07:24] Successful B Corp certification, achieved with pride.  [09:51] Sustainability means people, planet, and profit.  [14:29] Packaging efficiency saves money and promotes sustainability.  [17:49] New job titles reflect changing stakeholder needs.  [19:25] eCommerce brands struggle with physical world impact.  [20:47] Josh’s Top Tips!  Find our notes at https://ecmp.info/482 Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflip This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/