Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery. Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month.  Hit PLAY to hear:  How TA-DAAN leveraged content as a foundation for eCommerce The role of community engagement and feedback What the TA-DAAN team looks like today Why they decided to go the crowdfunding route Key marketing methods utilized by TA-DAAN  Key timestamps to dive straight in:  [04:12] Evolution from showcasing to facilitating commerce for artisans.  [08:56] Strong alignment and connection in founding team.  [09:55] Business grew from 4 to 17 people.  [14:40] Testing operational activities before crowdfunding decision.  [18:38] Pop-ups engage with people, build brand.  [20:19] Listen to Costanza’s Top Tips!  Full episode notes here: https://ecmp.info/488 Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Be part of our episode 500 celebrations... https://ecmp.info/500 Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflip This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/