Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses. She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury and nutrition including Cult Beauty, Look Fantastic and Coggles–the luxury fashion brand that Natalia has most recently been focused on growing.  Hit PLAY to hear:  The importance of data in any business Why there should be a balance between customer acquisition and retention How influencer and loyalty programs work hand-in-hand The challenges that come with working in silos Why there’s a need for continuous testing, learning, and adaptation  Key timestamps to dive straight in:  [05:40] Coggles: Luxury boutique supporting up-and-coming brands.  [08:54] Understanding and defining your customer is crucial.  [12:22] Focus on quick wins, prioritize projects efficiently.  [16:05] Loyalty programs to retain customers can boost sustained growth.  [17:58] Influencer loyalty drives successful business growth.  [22;29] Test and learn, and stay on top of trends.  [23:50] Natalia’s Top Tips!  Full episode notes here: https://ecmp.info/491 Contact SHOPLINE >>> https://ecmp.info/shopline Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie Be part of our episode 500 celebrations... https://ecmp.info/500 Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/