Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002.  Hit PLAY to hear:  Why you should prioritize your category pages How to do on-page optimization Why it’s no longer about backlinks The different SEO strategies for high and low SKU count businesses  Key timestamps to dive straight in:  [04:11] Customers' desire critical for SEO and marketing.  [08:57] Analysis reveals 60% organic revenue from Shopify.  [11:18] Rule of thumb for collection pages.  [12:25] Macaroni analyzes Shopify tags to optimize categories.  [14:23] Listen to Sam’s Top Tips!  Full episode notes here: https://ecmp.info/494 Contact SHOPLINE >>> https://ecmp.info/shopline Be part of Episode 500 >>> https://ecmp.info/500 Be part of our episode 500 celebrations... https://ecmp.info/500 Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/