Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands. The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov.  Hit PLAY to hear:  Why you need to focus on key initiatives The importance of diversifying your paid traffic strategies Optimising tech stack as a key part of a brand’s strategy Creating high-quality and authentic content How AB testing helps in decision-making  Key timestamps to dive straight in:  [04:44] Different businesses require unique strategies for success.  [08:22] Tech landscape has changed in the last decade.  [10:38] Optimize tech strategy, understand market to succeed.  [13:37] Varied strategies needed for diverse paid ad platforms.  [16:41] Knowing when to stop, learn, and test.  [18:44] Don’t try and do everything at once.  [20:06] Listen to Marianne’s Top Tips!  Full episode notes here: https://ecmp.info/495 Contact SHOPLINE >>> https://ecmp.info/shopline Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/