Bryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS. Starting with the Chilly’s water bottle in 2010 the brand has gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus they have a wholesale channel too.   Hit PLAY to hear:  The importance of brand and quality Adapting to market changes How Chilly’s leverages outsourcing Why you need to always put customers front and center Effective use of marketing and merchandising    Key timestamps to dive straight in:  [05:43] Fashion experience led to challenges in Chilly’s.  [07:17] Diversification from water bottles to various products.  [10:01] Making it easier for European customers to purchase a Chilly’s bottle.  [14:53] The Chilly’s team and what gets outsourced.  [17:44] Chili's ensures quality, builds trust and community.  [19:06] Listen to Bryony’s Top Tips!  Full episode notes here: https://ecmp.info/501 Download Shopify's Omnichannel Report >> https://ecmp.info/shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/