Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order. Founded in 2018 they did £2.2million via their Shopify site in 2023.  Hit PLAY to hear:  Why honesty and transparency are key for any brand The role of preorders in building a successful business Thinking long-term Practicing sustainability in your business Why product quality trumps quantity    Key timestamps to dive straight in:  [05:20] Commuter cycling brand failed to reach potential.  [07:14] Nick’s determination to build a successful business.  [11:51] House-husband, kids, mental health, brand growth.  [15:35] High-growth businesses erode brand, face downfall.  [17:44] Preorder, exclusivity, anticipation, positive reviews.  [19:49] Growth is a metric of a business.  [23:44] Creativity blossoms when money is scarce.  [24:57] Listen to Nick’s Top Tips!  Full episode notes here: https://ecmp.info/504 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/